美团小象超市首家线下店落地北京，即将开业

三易生活2025-12-17

继今年4月有消息称，美团小象超市将启动线下业务，并对标盒马鲜生大店模式后。日前小象超市方面宣布，其全国首家线下店将于12月19日正式开业。据了解，该店位于北京市华联万柳购物中心B1层，但目前尚未透露其线下门店的具体运营模式等信息。公开信息显示，小象超市原名美团买菜，是美团于2019年初推出的自营即时零售业务，基于自建前置仓和运力运营。上线之初，美团买菜聚焦生鲜等品类，但随后不断扩充品类。2023年...

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soon","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HMTD.SI":0.6,"METmain":0.6,"03690":1.91,"MPNGY":1.91},"content_text":"继今年4月有消息称，美团小象超市将启动线下业务，并对标盒马鲜生大店模式后。日前小象超市方面宣布，其全国首家线下店将于12月19日正式开业。据了解，该店位于北京市华联万柳购物中心B1层，但目前尚未透露其线下门店的具体运营模式等信息。公开信息显示，小象超市原名美团买菜，是美团于2019年初推出的自营即时零售业务，基于自建前置仓和运力运营。上线之初，美团买菜聚焦生鲜等品类，但随后不断扩充品类。2023年11月，美团买菜进行品牌升级，正式更名为小象超市，定位“30分钟快送超市”。早在2018年、甚至在美团买菜上线前，美团就曾对标盒马推出新零售业务小象生鲜。据了解，小象生鲜同样采用的是仓店一体模式，支持线上服务和即时配送服务，并且重点生鲜食材为直营自采。此外值得一提的是，今年6月美团方面宣布将全面拓展即时零售业务，包括推动小象超市继续扩大覆盖区域，逐步拓展至全国所有一二线城市。截至目前，小象超市已覆盖全国超20座城市，开设近千个前置仓。此前有消息源透露，2024年小象超市GMV已接近300亿元，超越叮咚买菜、与朴朴超市体量相当。而2025年至今，小象超市交易规模已超越朴朴超市。据悉在加速布局国内市场的同时，小象超市方面还在持续积极开拓海外市场。此前在今年6月，小象超市海外版Keemart正式上线，目前已覆盖沙特首都利雅得等地，后续还将向其他地区扩展。【本文图片来自网络】","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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