太仓阿尔卑斯国际度假区携手比亚迪集团，引领冰雪度假新体验

宿迁网2025-12-18

12月18日，复星与比亚迪集团在太仓阿尔卑斯国际度假区签署全球长期战略合作备忘录，其中复星旅文旗下太仓阿尔卑斯国际度假区作为战略合作核心板块之一，将携手比亚迪双向赋能，通过场景融合、体验升级、拓展会员权益等方式，引领冰雪度假新体验。复星全球合伙人、复星旅游文化集团（简称“复星旅文”）首席执行官鲍将军与比亚迪集团品牌及公关处总经理李云飞代表双方正式签署合作备忘录。强强联合品牌共振，打造高端文旅跨界新...

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vacation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"01992":1.91,"HYDD.SI":0.6,"BYDDY":1.93,"01211":1.93,"002594":1.93},"content_text":"12月18日，复星与比亚迪集团在太仓阿尔卑斯国际度假区签署全球长期战略合作备忘录，其中复星旅文旗下太仓阿尔卑斯国际度假区作为战略合作核心板块之一，将携手比亚迪双向赋能，通过场景融合、体验升级、拓展会员权益等方式，引领冰雪度假新体验。复星全球合伙人、复星旅游文化集团（简称“复星旅文”）首席执行官鲍将军与比亚迪集团品牌及公关处总经理李云飞代表双方正式签署合作备忘录。强强联合品牌共振，打造高端文旅跨界新范式作为长三角冰雪旅游新地标，太仓阿尔卑斯国际度假区2023年10月开业以来，始终致力于通过更丰富的体验项目和更优质的服务，为消费者提供高品质的冰雪度假体验。运营两年来，度假区累计接待游客已超200万人次，总营收突破5亿元。其核心项目阿尔卑斯雪世界表现尤为抢眼，单日最高接待量超过5000人次。正在建设的阿尔卑斯雪世界二期，将对室内雪场、主题酒店、休闲娱乐等业态进行全方位的拓展与升级，并以室内雪场的五项“世界第一”，致力打造下一个世界级室内冰雪度假目的地。作为全球唯一同时掌握电池、电机、电控芯片、整车制造等全产业链核心技术的行业龙头，比亚迪是全球首家新能源汽车产销量突破1000万辆的企业。近年来，比亚迪以客户为中心，从“五感”服务出发，深入发展智能科技，涵盖整车智能、智能驾驶、智能泊车、智能座舱，实现电动化与智能化的高效融合，让驾乘更安全、更高效、更个性。同时，比亚迪以“为地球降温1℃”为愿景，以技术创新推动绿色出行，正以全新的姿态引领出行新潮流。两家看似迥异的企业，却在“重塑生活方式”这一核心命题上有着强烈共鸣。此次太仓阿尔卑斯国际度假区与比亚迪强强联合，让“一站式冰雪度假”的品质生活业态拓展至更大场域，也让“智能科技化”的品质出行模式连接了更多场景，开辟了品牌共振、双向赋能的高端文旅跨界新范式。共探更多体验场景，引领冰雪度假品质体验签约仪式上，比亚迪集团品牌及公关处总经理李云飞对双方签署战略合作协议表达了热切的期盼，“作为两家扎根中国，布局全球并保持快速增长的行业龙头，双方携手具有里程碑式的意义。以此为起点，双方将实现资源互补、相互赋能，携手开拓更广阔的市场空间。” 复星旅文首席执行官鲍将军也表示，“与比亚迪的战略合作，意味着太仓阿尔卑斯国际度假区与比亚迪将在‘出行+度假’的战略协同迈入新阶段，双方将携手推动品质度假出行生活向多元化、高端化方向加速发展。”据悉，依托太仓阿尔卑斯国际度假区“一站式冰雪度假目的地”的高端度假业态，以及比亚迪在新能源出行、运动户外周边等领域产品及丰富运作经验，双方将持续打通高端会员权益，共创、共享高端线下旅游度假场景，为比亚迪全球超过1400万车主和太仓阿尔卑斯国际度假区每年超100万宾客提供绿色新能源出行、冰雪度假、运动补能等等方面服务，引领冰雪度假品质体验。未来，太仓阿尔卑斯国际度假区与比亚迪将充分发挥各自在业态、产品服务及市场端的优势，持续深化合作，共同探索“出行+度假”的跨界融合共创新模式。通过提供更多元化的度假模式、更智能的出行体验、更丰富的共享会员权益和更完善的配套服务，双方将全方位携手推动延伸“冰雪+”大度假-出行场景，共创更具品质、更加幸福的美好生活。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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