本土运动品牌发力即时零售覆盖旅游健身等紧急装备采购需求

封面新闻12-19 15:53

封面新闻记者付文超在消费升级与场景化需求崛起的双重驱动下，即时零售正成为本土运动品牌角逐的新赛道。12月19日，本土头部运动品牌安踏正式接入淘宝闪购。上海、北京、广州等174个城市，全国超1000家线下门店上线淘宝闪购，预计2026年将全面覆盖至4000家门店。“接入淘宝闪购是我们深化全域零售战略的关键一步。”相关负责人表示，“安踏通过入驻淘宝闪购，进一步完善‘线上+线下’全渠道战略，覆盖更多消费...

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本土运动品牌发力即时零售 覆盖旅游健身等紧急装备采购需求

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本土运动品牌发力即时零售覆盖旅游健身等紧急装备采购需求