亚马逊计划推出一小时极速自提服务探索线上线下融合新路径

ITBEAR科技资讯2025-12-17

亚马逊正酝酿一项名为“极速”的门店自提服务，试图通过整合线上线下资源，为消费者提供下单后一小时内取货的购物体验。据内部文件披露，该服务将采用“统一下单”模式，允许用户在同一订单中同时选购线上商城商品与附近自营门店的库存，实现“线上下单、门店自提”的无缝衔接。目前亚马逊运营的线下业态包括全食超市、Amazon Fresh生鲜超市及Amazon Go便利店，这些门店网络为新服务的落地提供了基础支撑。...

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Now”30分钟极速配送服务，此前还在英国、印度和墨西哥等市场测试过类似方案。在现有服务体系中，亚马逊已为部分美国线上订单提供次日自提服务，生鲜订阅用户则在特定条件下可实现30分钟内取货。而“极速自提”的推出，旨在通过延长服务时间窗口（至一小时）扩大覆盖范围，平衡履约速度与运营成本。行业数据显示，到店自提模式正成为电商增长新引擎：2024年美国该领域销售额预计达1129.6亿美元，同比增长17%，到2027年有望增至1293.3亿美元；2025年约68%的数字购物人群（1.529亿人）将使用此类服务。尽管亚马逊在电商整体规模上保持领先，但其线下履约能力仍面临挑战。以沃尔玛为例，凭借4600余家美国门店，该零售巨头可在三小时内覆盖95%的美国家庭，并预计以385亿美元销售额继续领跑到店自提市场。对此，亚马逊在内部文件中强调，“极速自提”不仅是为了满足消费者对“更快获取全品类商品”的需求，更旨在提升实体门店与物流基础设施的利用率。通过试点测试，公司希望验证市场真实需求，并探索线上线下业务深度融合的可行性路径。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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亚马逊计划推出一小时极速自提服务 探索线上线下融合新路径

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亚马逊计划推出一小时极速自提服务探索线上线下融合新路径