iRobot谢幕，小米海尔美的下场后，小米科沃斯石头追觅能主导扫地机行业新格局吗？

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据第一财经报道，美东时间12月14日，扫地机器人品类开创者iRobot正式向特拉华州法院提交第11章破产保护申请，同时宣布其核心代工厂深圳杉川将通过重组收购其100%股权。这一消息标志着曾占据全球80%市场份额的行业标杆正式退场，而以石头、科沃斯、追觅为代表的中国品牌，已在全球市场格局中占据主导地位。财务数据显示，截至2025年三季度末，iRobot现金及等价物仅余2480万美元，总负债却高达...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217091817a6ab8dd5&s=b><strong>Ofweek维科网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据第一财经报道，美东时间12月14日，扫地机器人品类开创者iRobot正式向特拉华州法院提交第11章破产保护申请，同时宣布其核心代工厂深圳杉川将通过重组收购其100%股权。这一消息标志着曾占据全球80%市场份额的行业标杆正式退场，而以石头、科沃斯、追觅为代表的中国品牌，已在全球市场格局中占据主导地位。财务数据显示，截至2025年三季度末，iRobot现金及等价物仅余2480万美元，总负债却高达...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217091817a6ab8dd5&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2097828557.USD","symbol_name":"AZ EQUITY CHINA \"A\" (USD) 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industry?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"603486":1.91,"688169":1.9,"01810":0.9,"MIUmain":0.6,"HXXD.SI":0.6},"content_text":"据第一财经报道，美东时间12月14日，扫地机器人品类开创者iRobot正式向特拉华州法院提交第11章破产保护申请，同时宣布其核心代工厂深圳杉川将通过重组收购其100%股权。这一消息标志着曾占据全球80%市场份额的行业标杆正式退场，而以石头、科沃斯、追觅为代表的中国品牌，已在全球市场格局中占据主导地位。财务数据显示，截至2025年三季度末，iRobot现金及等价物仅余2480万美元，总负债却高达5.08亿美元，股东权益已降至负2680万美元。同期营收3.75亿美元，同比下滑26.47%，净亏损扩大至1.3亿美元。行业数据层面，IDC报告显示，2025年前三季度iRobot全球市场份额已不足8%，退出前五；而中国品牌包揽前五席位，石头、科沃斯、追觅分别以21.7%、14.1%、12.4%的份额占据前三。市场份额的更迭源于产品迭代与供应链效率的差异。当iRobot仍以传统视觉导航为主、2022年才推出扫拖一体机时，中国企业已普及激光雷达导航与自动洗拖布功能，相关技术应用比iRobot早五年以上。数年前，包括扫地机器人、洗地机等在内的智能清洁电器行业，供应链和生产链都在中国，所以全球大部分产能在中国。中国本土扫地机器人企业同期迅速成长。成熟供应链优势下，中国本土品牌迅速崛起。成本之外，产品迭代速度也是中国厂商的杀手锏。当iRobot需要2-3年推出一款新品时，中国品牌已经可以实现6-8个月的迭代周期。目前，石头科技以378.8万台的累计出货量登顶2025年前三季度全球榜首，黑五期间欧洲、北美市场销量分别同比增长41%、58%，但“以价换量”策略也导致其三季度归母净利润同比下滑29.51%，经营现金流由正转负。科沃斯则保持稳健财务表现，2025年三季度营收128.77亿元，净利润14.18亿元，经营现金流净额达19.63亿元，其添可品牌在洗地机领域与石头形成竞争态势。追觅科技以技术研发为支撑，截至2025年6月30日，追觅科技全球累计申请专利达6379件，已累计获得授权专利3155件。2025年双11期间，国内清洁电器零售额同比下滑17%，价格竞争导致行业整体毛利率承压。同时，核心部件仍存依赖，高端芯片多依赖进口。此外，iRobot被中国企业收购后，全球市场的贸易政策与竞争规则可能出现新变化。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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