智能座舱迈入“认知”新纪元：华舆奖2025盛典揭幕行业范式跃迁与路线激辩

中国经济新闻网2025-12-17

中国经济新闻网讯（邢锐）12月11日，由全球权威消费者洞察与市场研究机构J.D. Power（君迪）、同济大学人车关系实验室（HVR Lab）及蜂火智能实验室（XAI Lab）联合主办的 “华舆奖·2025中国年度典范智能座舱评选” 结果正式揭晓。与此同时，同期举办的高峰论坛亦汇聚产业核心决策者与学术领袖，就AI全面上车时代的智能座舱发展方向达成关键共识并展开深度思辨。J.D. Power中国区...

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Power中国区...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217091332a4547491&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"02333","symbol_name":"长城汽车","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217091332a4547491&s=b","article_id":"2592951291","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217091332a4547491&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2592951291","pubTimestamp":1765933635,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"中国经济新闻网讯 12月11日，由全球权威消费者洞察与市场研究机构J.D. 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Power（君迪）、同济大学人车关系实验室（HVR Lab）及蜂火智能实验室（XAI Lab）联合主办的 “华舆奖·2025中国年度典范智能座舱评选” 结果正式揭晓。与此同时，同期举办的高峰论坛亦汇聚产业核心决策者与学术领袖，就AI全面上车时代的智能座舱发展方向达成关键共识并展开深度思辨。J.D. Power中国区总裁苏骏在开幕致辞中强调：“汽车产业的迭代本质是用户体验的进化。智能座舱作为人车交互的核心载体，已是定义汽车价值的关键维度。”他的这一观点得到了华舆奖发起人、同济大学教授马钧的认可，“2025年，智能座舱从‘感知’迈向‘认知’。未来的竞争将围绕品牌独特DNA、动态主动交互、差异化AI技术内核以及对座舱终局的思考展开。”在趋势发布环节，J.D. Power中国区数字化用户体验总监裴林指出，当前用户痛点依然显著。他表示，车机流畅度、导航精准度、AI与核心功能融合不足等问题仍广泛存在，甚至催生了用户对物理按键回归的需求，“行业需从‘配置堆砌’转向真正的‘体验升级’。”XAI Lab执行合伙人杨振宇则表示，目前同质化竞争仍在加剧。他说，随着端侧AI模型规模化上车，功能“偏科”与体验雷同成为瓶颈。破局关键在于从“工程师思维”转向“用户视角”，并构建难以复制的品牌差异化技术DNA。关于车企出海面临文化适配挑战的问题，HVR Lab负责人龚在研认为，中国智能座舱出海需超越技术输出，构建多语言与文化语境的理解能力，通过全球化场景库实现深度本土化。随后举行的“智享会”圆桌论坛将活动推向高潮。与会多方围绕“平权”这一核心议题进行充分讨论，呈现了多元化的战略路径思考。吉利汽车产品运营负责人周义博与长城汽车智能座舱平台总监周远丽均强调，应将高性能智能体验向全系车型下放，通过系统级创新实现用户感知上的“体验平权”。理想汽车智能空间副总裁勾晓菲则表示，其核心在于为车内每个座位提供顶级的空间与服务体验，并预告下一阶段竞争焦点将是“智能驾驶驱动下的座舱空间形态革命”。作为学界与评奖体系代表，马钧教授提出了审慎观点，需警惕简单的科技平权导致行业陷入性价比内耗。真正的豪华在于无感且精准的主动服务能力。企业应首先做好技术分层，通过差异化产品构建品牌护城河。头部供应商德赛西威的智能座舱业务负责人陈鑫则分享了如何通过平台化开发，在保障品质与可靠性的前提下，将个性化智能座舱解决方案推向全球市场。最终，本届华舆奖最终达成行业共识：在AI技术驱动下，智能座舱的竞争已进入“以用户为中心的价值落地”深水区。成功不再仅取决于硬件配置或单一功能亮点，而在于对基础体验的扎实打磨、对用户场景的精准洞察、对全球文化的包容适配，以及在此之上构建的独特品牌体验与生态价值。活动在为年度典范车型颁奖的环节中落下帷幕，但关于智能座舱未来形态的探讨与产业实践，已然开启新的篇章。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2592951291","isCrawlerRequest":true}