国内五大内容平台用户增长分化：抖音小红书双位数增长，快手成唯一日活下滑平台

Ofweek光电信息网2025-12-17

内容平台进入“精耕期”：抖音小红书多元破圈，快手困于生态单一？据QuestMobile最新数据显示，2025年1-10月国内五大典型内容平台日活规模呈现分化格局：抖音、小红书等平台保持双位数增长，而快手成为唯一日活同比下滑的平台，行业整体进入“用户深耕+差异化竞争”阶段。从日平均活跃用户规模看，头部平台差距持续拉大：抖音以5.87亿日活稳居第一，同比增长18.3%，是增长最快的平台；小红书日活从1...

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