安踏参股的Musinsa拟上市、特步将在马来西亚新开50家门店

新进界2025-12-17

国货运动品牌海外动作持续升级，安踏参股企业Musinsa筹备IPO、特步布局东南亚市场两大动态，引发行业广泛关注。安踏参股的Musinsa拟上市估值或达480亿元日前，美国私募巨头KKR支持的韩国时尚零售商Musinsa正加速筹备上市，已选定花旗银行和摩根大通负责其首次IPO的相关事宜，交易或将于明年启动。据悉，Musinsa的IPO估值（含债务）或将达到10万亿韩元（约合480亿元人民币）。该...

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Megamall的首家300平方米专业跑步旗舰店作为合作落地的“首店”。特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局，原独家经销商VGO将转为“非独家经销商”。数据显示，马来西亚运动鞋服规模为东南亚各国中最大，63%受访者称慢跑是其最爱的运动。特步自2024年进驻马来西亚市场以来，通过赛事+跑步社群的运营策略，已举办多场大型跑步活动。特步表示，此次业务模式转型对落地“世界跑鞋中国特步”战略至关重要。Bonia在东南亚拥有广泛的销售网点覆盖，对当地消费者需求有深刻理解。合资公司将把马来西亚打造成特步跑步品牌对外展示的窗口和出海样板市场。来源：晋江经济报、中服圈","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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