外卖补贴变动引发骑手回流潮

新浪财经12-18

随着外卖平台补贴策略的剧烈变动，骑手群体正经历从淘宝闪购向美团的大规模回流，这场因"烧钱"引发的运力争夺战在冬季呈现出新的博弈态势。一、骑手流动趋势：补贴潮退引发"回流潮"阶段性流动特征夏季（7-8月）：淘宝闪购以远高于行业的补贴（如北京三里屯成熟骑手月额外收入5000元）吸引美团骑手跳槽。部分城市甚至提供最高8000元新人补贴，但要求苛刻的跑单量。秋冬季（9-11月）：两平台同步缩减用户端和骑手...

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