美团外卖官宣周杰伦成为品牌代言人

IT之家12-18

感谢IT之家网友皋亭下的毛毛的线索投递！IT之家 12 月 18 日消息，今日，美团外卖官宣周杰伦出任其品牌代言人，目前已经在各 App 进行广告投放。在三季度电话会上，美团披露了最新的市场占比数据：近期美团餐饮外卖订单市占稳步回升。据了解，美团继续保持中高价订单市场 GTV （IT之家注：Gross Transaction Value，总交易额）的领先地位，在实付 15 元以上订单的市场份额...

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Value，总交易额）的领先地位，在实付 15 元以上订单的市场份额中，美团占比超过三分之二；在实付 30 元以上订单的市场份额中，美团占比超过 70%。美团 CEO 王兴表示，关于财务数据，外卖业务的亏损在 2025 年三季度已经见顶，美团的外卖业务在第四季度仍面临较大亏损可能性。“特别是双 11 促销之后，补贴力度确实有所下降，我们未来会进行必要的投资，以保持领先地位，但我们无意参与参加价格战，因为我们会根据竞争态势调整投资和策略方向。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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