趋势 | 渠道分化催生新增量，2025中国快消市场线下新兴业态崛起

快消品渠道管理2025-12-18

今日，Worldpanel发布了《2025年中国购物者报告，系列二》。报告指出，“渠道分化”已成为驱动2025年快消市场增长的核心逻辑：线下渠道整体收缩，但仓储会员店、折扣店等新兴业态快速扩张；电商渠道强势反弹，抖音、拼多多抢占市场份额；自有品牌加速崛起，重塑行业竞争格局。1线下渠道整体收缩，新兴业态成增长引擎2025年前三季度数据显示，线下渠道在城市快消品市场的销售额占比同比下滑4.5%，但细分...

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