拼多多的目标是“培养更多小米”

林氪12-18

14年，在世界互联网大会上，马云曾说阿里的目标是“培养更多京东”，并且让这些公司赚钱。如今回看，这句话当然有点落空了，但今天不评价这句话。而是这句话的逻辑结构，让我想起了当下另一组更有趣的对比，就是拼多多和小米。两家都享受了“性价比”这个词的红利，但核心逻辑却截然不同。小米是强势品牌，想做平台。拼多多是强势平台，压制品牌的同时，又扶持品牌。小米首先是一个品牌，一个自带流量的国民品牌。当小米这个...

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