2025 年“世界品牌 500 强”揭晓：谷歌、微软和苹果居前三，中国 50 个品牌上榜

IT之家2025-12-18

IT之家 12 月 18 日消息，由世界品牌实验室 (World Brand Lab) 独家编制的 2025 年度 (第二十二届)《世界品牌 500 强》排行榜于 12 月 17 日揭晓，谷歌 (Google) 击败苹果 (Apple) 位列第一；微软 (Microsoft) 继续占据第二；苹果 (Apple) 退居第三。　　IT之家注意到，美国占据 500 强中的 184 席，稳居品牌大国第一。...

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(SuperFinance) 的 ESG 数据库。　　今年《世界品牌 500 强》共覆盖了 50 个行业。其中，汽车与零件共有 33 个品牌上榜，排名第一；能源、食品与饮料各有 30 个品牌上榜，并列第二；银行有 29 个品牌上榜，排名第四；零售、计算机与通讯各有 27 个品牌上榜，并列第五。其他入选的行业还有互联网 (24 个)、传媒 (24 个)、保险 (22 个) 和电信 (21 个)。随着人工智能时代的到来，和 AI 相关的科技品牌出现爆发式的增长。全球范围内普遍出现消费增长乏力，食品与饮料、传媒、奢侈品的排名出现整体下滑。　　今年新上榜的品牌总计 23 个。其中，排名最高的是美国的 Elevance Health，位于总榜第 173 名。英国的安谋 (ARM)、新加坡的虾皮 (Shopee)、阿联酋的阿布扎比国家石油 (ADNOC) 等品牌也榜上有名。中国有 3 个新品牌入选，分别是宁德时代（300750） (CATL)、中国联通 (China Unicom) 和通鼎 (TONGDING)，体现了中国在新能源、基础设施以及信息通信领域的综合实力有了显著提高。2025 年落榜的品牌中包含了一些因业务疲软，盈利下滑的老牌企业，如美国的金宝汤 (Campbell's)、固特异 (Goodyear) 等。此外，还有一些品牌因出现重大决策失误或受外部冲击影响品牌声誉而落榜，例如赫兹 (Hertz)、日本邮政 (Japan Post)。　　2025 年度《世界品牌 500 强》的平均年龄为 98.46 岁，相比去年有所降低，主要是由于科技行业的快速发展带动了一批年轻品牌的迅速成长。今年 100 岁及以上的“百年老牌”多达 221 个，占比超过 4 成。法国的老牌公司圣戈班 Saint-Gobain (360 岁) 是企业界拥有最长历史的品牌，英杰华 (AVIVA)、茅台 (Moutai) 位列品牌年龄二三位，均有超过 300 年的悠久历史。中国入选的 50 个品牌中只有茅台 (MOUTAI)、青岛啤酒 (TSINGTAO)、五粮液 (WULIANGYE)、中国银行 (BANK OF CHINA)、友邦保险 (AIA) 超越百龄。依行业来看，食品与饮料类品牌最古老，30 个品牌中有 27 个品牌超过百岁。 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