天猫超市加码淘宝闪购，菜鸟负责仓网与仓配运营

蓝鲸财经2025-12-19

图片：视觉中国蓝鲸新闻12月19日讯（记者武静静）近日，菜鸟与天猫超市进一步推进在淘宝闪购场景下的合作。预计到1月底，菜鸟将在全国多地新开、增开天猫超市闪购仓，推动天猫超市在淘宝闪购端覆盖全国31个城市，履约时效最快可达4小时。蓝鲸科技记者独家了解到，在此次合作的分工中，菜鸟负责天猫超市的仓网建设和仓配运营。在供应链层面，双方通过“大仓+小仓”的多层次仓网布局提升配送效率。具体做法包括扩大仓网...

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武静静）近日，菜鸟与天猫超市进一步推进在淘宝闪购场景下的合作。预计到1月底，菜鸟将在全国多地新开、增开天猫超市闪购仓，推动天猫超市在淘宝闪购端覆盖全国31个城市，履约时效最快可达4小时。蓝鲸科技记者独家了解到，在此次合作的分工中，菜鸟负责天猫超市的仓网建设和仓配运营。在供应链层面，双方通过“大仓+小仓”的多层次仓网布局提升配送效率。具体做法包括扩大仓网...</p>\n\n<a href=\"https://www.lanjinger.com/d/1766134716753743616\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1610","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"https://www.lanjinger.com/d/1766134716753743616","article_id":"2592894157","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2592894157","pubTimestamp":1766134840,"columns":[],"sourceInfo":{"source_id":"lanjinger_stock","name":"蓝鲸财经"},"weMediaInfo":null,"summary":"预计到1月底，菜鸟将在全国多地新开、增开天猫超市闪购仓，推动天猫超市在淘宝闪购端覆盖全国31个城市，履约时效最快可达4小时。蓝鲸科技记者独家了解到，在此次合作的分工中，菜鸟负责天猫超市的仓网建设和仓配运营。接下来，菜鸟与天猫超市计划在继续推进闪购仓开城的同时，在已覆盖城市加密闪购仓布局，以扩大服务范围。另外，我们也了解到，今年7月，天猫超市开始进驻淘宝闪购。","collect":0,"end_time":0,"defaultTopTitle":"lanjinger.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89988":"阿里巴巴-WR","BK1610":"ETF&股票定投概念","SG9999000459.SGD":"Aberdeen Standard Pacific Equity SGD","LU0588545904.SGD":"Eastspring Investments 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武静静）近日，菜鸟与天猫超市进一步推进在淘宝闪购场景下的合作。预计到1月底，菜鸟将在全国多地新开、增开天猫超市闪购仓，推动天猫超市在淘宝闪购端覆盖全国31个城市，履约时效最快可达4小时。蓝鲸科技记者独家了解到，在此次合作的分工中，菜鸟负责天猫超市的仓网建设和仓配运营。在供应链层面，双方通过“大仓+小仓”的多层次仓网布局提升配送效率。具体做法包括扩大仓网覆盖半径、仓库直连派送站点等措施，部分城市的配送时效提升超过50%。知情人士向记者透露，仓网建设并未采取重新搭建一套即时零售体系的方式，而是基于天猫超市既有的大型仓网进行改造与复用，并在此基础上嵌入闪购仓等小仓形态。该模式一方面保障了天猫超市家庭消费品为主的商品供给结构，为闪购场景提供相对完整、稳定的货盘；另一方面，通过缩短履约半径，实现最快4小时送达，同时在整体上控制物流与供应链成本。接下来，菜鸟与天猫超市计划在继续推进闪购仓开城的同时，在已覆盖城市加密闪购仓布局，以扩大服务范围。另外，我们也了解到，今年7月，天猫超市开始进驻淘宝闪购。在10月份，天猫方面曾透露，首批已有37000个品牌40万家品牌门店在淘宝闪购上线。在前述仓网与履约体系的支撑下，天猫超市闪购在配送时效上的内部目标被明确设定为：上午下单、下午送达；下午下单、当天送达；夜间下单、次晨送达。记者在淘宝闪购（原饿了么）App内搜索“天猫超市”发现，平台已上线“天猫超市闪购北京店”，商品品类覆盖乳饮、酒水、方便速食、美妆等日用消费品。下单页面显示，多数商品可在4小时内完成配送，例如下午4点下单，系统提示当日17:00至22:00送达，起送价为19元，并可使用淘宝闪购相关红包。蓝鲸科技记者截图从入口形态来看，天猫超市闪购已被纳入淘宝闪购的核心流量结构。在淘宝闪购首页的“超市便利”入口中，平台基于用户位置推荐附近商超门店，目前天猫超市与京东七鲜超市均出现在该入口下，成为同一场景中的直接对比对象。这一调整背后，指向的是阿里电商体系中“远场+近场”协同的整体战略。此前，蒋凡在电话会上表示，天猫超市正在从传统的B2C远场零售模式，升级为兼具远场规模与近场履约能力的闪购模式，在保持价格竞争力的同时，补足配送时效短板；与此同时，天猫品牌体系内的线下门店也在被引入淘宝闪购体系。在更高层面，淘天闪购已被视为阿里电商大消费平台战略的重要抓手之一。蒋凡曾公开提到，平台对闪购业务的预期目标是三年后带来万亿级成交规模，并由此带动相关品类整体市场份额的提升。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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