蔚来推新渠道合作模式：由用户开店，但不涉及授权

格隆汇2025-12-18

格隆汇12月18日｜据蓝鲸新闻，蔚来近期正推一种新的渠道合作模式，即用户开店，蔚来虽没有资金支持，但会派FL(销售顾问)到现场卖车，这有别于市面上的直营、代理经销商等传统卖车模式。据该知情人士透露，该合作不涉及授权，是社区和圈层的深度合作，也是蔚来对商业下个阶段理解的一个表现，“做的是圈层的线下触点，汽车是个长期生意。”据了解，该合作模式已在广州落地，将以一家咖啡店形式呈现，并带有“蔚来工坊”字样...

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