海尔智家2025年近千家品牌店“变身”

爱集微12-17

这几年线上买家电是越来越方便了，消费者坐在家里刷手机就能挑款式、比价下单。奥维云网2025年的家电行业监测数据也反映了这一趋势——仅上半年，家电线上零售额就比去年涨了14%。线上消费走俏，是否意味着实体门店要收紧经营？实则不然。2025年，海尔家电零售网络便掀起一场密集的数字化“变身”浪潮。从此前杭州、北京、天津、太原等店的相继启幕，到12月12日上海体验中心的开业，这场以数字化为核心的门店升级...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2592673389?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-17 15:15","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2592673389","market":"hk","top_or_hot":-1,"title":"海尔智家2025年近千家品牌店“变身”","media":"爱集微","content":"<div>\n<p>这几年线上买家电是越来越方便了，消费者坐在家里刷手机就能挑款式、比价下单。奥维云网2025年的家电行业监测数据也反映了这一趋势——仅上半年，家电线上零售额就比去年涨了14%。线上消费走俏，是否意味着实体门店要收紧经营？实则不然。2025年，海尔家电零售网络便掀起一场密集的数字化“变身”浪潮。从此前杭州、北京、天津、太原等店的相继启幕，到12月12日上海体验中心的开业，这场以数字化为核心的门店升级...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217151712a455bd31&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>海尔智家2025年近千家品牌店“变身”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n海尔智家2025年近千家品牌店“变身”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-17 15:15 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217151712a455bd31&s=b><strong>爱集微</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>这几年线上买家电是越来越方便了，消费者坐在家里刷手机就能挑款式、比价下单。奥维云网2025年的家电行业监测数据也反映了这一趋势——仅上半年，家电线上零售额就比去年涨了14%。线上消费走俏，是否意味着实体门店要收紧经营？实则不然。2025年，海尔家电零售网络便掀起一场密集的数字化“变身”浪潮。从此前杭州、北京、天津、太原等店的相继启幕，到12月12日上海体验中心的开业，这场以数字化为核心的门店升级...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217151712a455bd31&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1607","symbol_name":"新IT概念","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217151712a455bd31&s=b","article_id":"2592673389","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251217151712a455bd31&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2592673389","pubTimestamp":1765955754,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"2025年，海尔家电零售网络便掀起一场密集的数字化“变身”浪潮。从此前杭州、北京、天津、太原等店的相继启幕，到12月12日上海体验中心的开业，这场以数字化为核心的门店升级行动已覆盖近千家品牌店。目前，海尔智家通过深化数字库存变革实现全面统仓ToC，前三季度区县专卖店已有74%的商品直达用户。近千家海尔数字门店的布局，是零售网络的升级，更是其全流程ToC变革的理念实践。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK1607":"新IT概念","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","IE00BZ08YT58.USD":"GUINNESS BEST OF CHINA \"C\" (USD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU2048586759.USD":"ALLIANZ SMART ENERGY \"AT\" (USD) ACC","LU1655091616.SGD":"JPMorgan Funds - China A-Share Opportunities A (acc) SGD","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","IE00BYV24P56.USD":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (USD) ACC","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","IE0008368742.USD":"首域中国增长基金I Acc","IE00BMCWC346.EUR":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (EUR) ACC","IE00B031HY20.USD":"FSSA CHINA GROWTH \"I\" (USD) INC","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","LU2279701549.SGD":"JPMorgan Funds - Emerging Markets Sustainable Equity A (acc) SGD","LU0205439572.USD":"富达亚太股息基金","LU0890818403.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD-H","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC","BK1557":"家电股","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","IE0008369823.USD":"FSSA HONG KONG GROWTH \"I\" ACC","BK1214":"家用电器","LU0877626530.USD":"FIDELITY ASIA PACIFIC DIVIDEND \"A\" (USD) INC MONTHLY (G)","06690":"海尔智家","LU1119993845.HKD":"FIDELITY ASIA PACIFIC DIVIDEND \"A\" (HKDHDG) INC","IE00BZ08YR35.GBP":"GUINNESS BEST OF CHINA \"C\" (GBP) ACC","IE00BZ08YS42.EUR":"GUINNESS BEST OF CHINA \"C\" (EUR) ACC"},"translate_title":"Haier Smart Home will \"transform\" nearly 1,000 brand stores in 2025","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06690":1.5},"content_text":"这几年线上买家电是越来越方便了，消费者坐在家里刷手机就能挑款式、比价下单。奥维云网2025年的家电行业监测数据也反映了这一趋势——仅上半年，家电线上零售额就比去年涨了14%。线上消费走俏，是否意味着实体门店要收紧经营？实则不然。2025年，海尔家电零售网络便掀起一场密集的数字化“变身”浪潮。从此前杭州、北京、天津、太原等店的相继启幕，到12月12日上海体验中心的开业，这场以数字化为核心的门店升级行动已覆盖近千家品牌店。这些数字门店业绩到底如何？具体来看，仅十一期间开业的9家海尔城市体验中心（面积＞500m²），零售业绩已经达到4000万+，其中沈阳城市体验中心开业至今累计销售600万+，单个体验中心预计一年能多创造1000万的销售额；此外，下半年升级的407家海尔城市旗舰店（面积＞200m²）也带来了14.67亿的销售，且2026年还计划升级600家同类门店，预计贡献30亿的额外销售增长。为何数字门店能顶住线上零售冲击？简单来说是其针对性解决了传统家电门店的两大难题。首先在“找用户”上，数字化打破了时空限制，拓宽了获客渠道。门店与高德、抖音本地生活等平台深度合作，用户可通过高德快速定位门店，刷抖音时也能领取直播优惠券到店使用。根据1-6月份统计，门店依托数字化运营获取商机52.64万条，转化零售14.9亿。其中抖音A3深度兴趣用户同比增长52%，小红书用户主动搜索同比增长26%。其次，交易与库存管理的数字化则让经营更高效。数字化交易体系简化了退换货流程，加速产品周转与资金灵活运转；数字库存可精准对接物流节点、合理规划仓储，提升了货物周转效率。目前，海尔智家通过深化数字库存变革实现全面统仓ToC，前三季度区县专卖店已有74%的商品直达用户。而除了更高效的经营，更好的产品、服务体验才是留住用户的关键。为此海尔数字门店不仅带来麦浪冰箱这类搭载AI保鲜技术、可联动健康场景的优质产品，还依托海尔智家APP，实现设备管控、智慧场景搭建与物流售后全流程服务。近千家海尔数字门店的布局，是零售网络的升级，更是其全流程ToC变革的理念实践。在行业转型的关键期，数字门店释放的价值，还将为家电零售行业提供可推广的落地经验。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2592673389","isCrawlerRequest":true}