美团“壮士断腕”：暂停团好货业务，全面转向即时零售

亿邦动力2025-12-17

【亿邦原创】近日，美团内部的一封邮件，宣告了一项持续多年的电商探索正式按下暂停键。其自主孵化的B2C电商业务“团好货”（后升级为美团电商）将暂停运营，相关团队将转向零售新业态的探索。这距离2020年8月该业务以小程序形式上线，已过去五年多。回顾其发展路径，团好货一度承载着美团由高频外卖业务向电商领域渗透的野心。从最初的低调上线，到2020年底被提升至美团APP一级入口，美团曾试图利用其庞大的本地...

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