美团官宣周杰伦为品牌代言人同步升级“1对1急送”服务

网经社2025-12-19

(网经社讯)12月18日消息，美团外卖近日正式官宣周杰伦成为品牌代言人，并同步推出“1对1急送”服务，旨在通过提升品牌价值与用户体验，在竞争加剧的本地生活市场中构建新优势。据网经社数字零售台（DR.100EC.CN）了解，在行业从增量竞争转向存量竞争、京东等新玩家入局的背景下，此次高调签约被视为美团开启“品牌价值战”的关键信号。周杰伦具备跨越代际的国民影响力，与美团核心用户群高度重合，有助于平台...

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美团官宣周杰伦为品牌代言人 同步升级“1对1急送”服务

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美团官宣周杰伦为品牌代言人同步升级“1对1急送”服务