即时零售重构啤酒消费核心

啤酒板2025-12-17

即时零售的崛起正以颠覆性力量重构啤酒消费的核心入口，彻底打破传统渠道的时空限制与效率瓶颈。近期数据印证了这一变革：2025年美团旗下歪马送酒交易额超60亿元，这一数字不仅是渠道规模的亮眼突破，更标志着即时零售已正式成为啤酒消费的核心增长引擎，成为驱动行业增量的关键力量。这一渠道的爆发式增长，本质是对消费者核心需求的精准适配。一方面，它打破了传统渠道下啤酒消费集中于餐饮店、商超的固定场景限制，将消费...

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