泡泡玛特陈晓芸：13个IP收入过亿，秘诀是文化适配与场景共创

21世纪经济报道12-18 15:10

“优秀的IP拥有跨越文化的力量。”泡泡玛特国际集团副总裁陈晓芸表示，IP是泡泡玛特发展的核心驱动力，更是连接全球消费者的情感纽带。　　12月18日， 2025年中国数字文娱大会在广州开幕。主旨发言环节，陈晓芸以“潮流IP的全球化运营”为题进行演讲，讲述了泡泡玛特在全球发掘有潜力的艺术家，协助其将作品转化为具有影响力的IP，并通过成熟的运营体系，共同打造潮流产品。　　通过IP的沉浸式叙事，泡泡玛特以...

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