“IP+乐园”引领文旅新潮流泡泡玛特携城市乐园登陆2025中国国际旅游交易会

证券导报12-19

海财经·证券导报12月19日讯（记者符容菁）2025年12月19日至21日，2025中国国际旅游交易会（以下简称“旅交会”）在海南国际会展中心启幕。在这场汇聚“千家展商、万种体验”的盛会上，潮流文化娱乐集团泡泡玛特以国内首个沉浸式潮玩IP主题乐园——泡泡玛特城市乐园（POP LAND）为核心，成为本届旅交会中一抹亮眼的潮流色彩。本次参展，泡泡玛特首创“展+销+会”复合型策略，深度融合乐园核心元素...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251219212427a4604bd4&s=b><strong>证券导报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>海财经·证券导报12月19日讯（记者 符容菁）2025年12月19日至21日，2025中国国际旅游交易会（以下简称“旅交会”）在海南国际会展中心启幕。在这场汇聚“千家展商、万种体验”的盛会上，潮流文化娱乐集团泡泡玛特以国内首个沉浸式潮玩IP主题乐园——泡泡玛特城市乐园（POP LAND）为核心，成为本届旅交会中一抹亮眼的潮流色彩。本次参展，泡泡玛特首创“展+销+会”复合型策略，深度融合乐园核心元素...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251219212427a4604bd4&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211977185.USD","symbol_name":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" 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Pop Mart brings city paradise to the 2025 china international tourism fair","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.96,"09992":1.96},"content_text":"海财经·证券导报12月19日讯（记者 符容菁）2025年12月19日至21日，2025中国国际旅游交易会（以下简称“旅交会”）在海南国际会展中心启幕。在这场汇聚“千家展商、万种体验”的盛会上，潮流文化娱乐集团泡泡玛特以国内首个沉浸式潮玩IP主题乐园——泡泡玛特城市乐园（POP LAND）为核心，成为本届旅交会中一抹亮眼的潮流色彩。本次参展，泡泡玛特首创“展+销+会”复合型策略，深度融合乐园核心元素，以标志性的欧式城堡等场景，配合热门IP形象，旨在让观众超越单纯的产品展示，提前感受到亲临乐园的氛围。泡泡玛特国际集团副总裁陈晓芸介绍，展台内不仅集中呈现了泡泡玛特的当家IP，如LABUBU、MOKOKO、DIMOO、SKULLPANDA等，还特别将乐园内广受欢迎的IP主题甜品带到现场，把IP体验延伸到味觉。据悉，现场观众可以品尝到包括DIMOO和THE MONSTER的曲奇、MOLLY巧克力以及SKULLPANDA、星星人雪糕在内的多款造型可爱、口味出色的甜品。展会期间，泡泡玛特将策划举办多场专业的“乐园旅游推介会”，面向全球旅行商、政府文旅部门及投资机构，深度解析其“IP+乐园”模式的独特竞争力。针对IP如何真正赋能实体文旅项目，陈晓芸指出，泡泡玛特城市乐园的核心价值在于为粉丝和潮玩爱好者提供了一个与IP进行亲密互动的沉浸式场景。陈晓芸透露，泡泡玛特正积极通过大型线下展览和全球地标门店拓展生态边界。2025年，品牌在全球多个核心城市深耕在地文旅，将IP形象融入城市风景。今年7月，泡泡玛特在三亚推出的“DIMOO三亚自然之旅”系列主题活动，以蜈支洲岛、天涯海角等知名地标为载体，通过沉浸式艺术激活文旅消费。自2021年将首家海洋主题门店落户三亚·亚特兰蒂斯，并打造5米高DIMOO潜水员地标后，泡泡玛特在海南的文旅布局持续深化，目前已在海南成功落地多家门店。旅交会作为全球文旅产业的交流平台，为泡泡玛特提供了与全球文旅伙伴深度链接的机会。“海南作为国际旅游消费中心，拥有阳光、海洋等独特的自然风貌，以及海南自贸港全岛封关带来的政策红利，未来我们将继续结合IP内核和海南特色城市风情，打造主题展览。”陈晓芸表示，品牌始终坚守潮玩IP原有的艺术与情感价值，同时让其呈现形式、互动体验与海南的自然风貌、文旅项目紧密呼应，最终实现国际IP与本地风情的“双向赋能”，为消费者创造更多快乐。关键词： 泡泡玛特 2025中国国际旅游交易会责任编辑：冼雅雯","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2592167627","isCrawlerRequest":true}

“IP+乐园”引领文旅新潮流 泡泡玛特携城市乐园登陆2025中国国际旅游交易会

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“IP+乐园”引领文旅新潮流泡泡玛特携城市乐园登陆2025中国国际旅游交易会