2025年短剧行业迎来全面变革：精品化、IP系列化与平台竞争加剧

太平洋科技12-19

2025年文娱行业呈现复杂多变态势，短剧成为唯一保持确定性增长的赛道。短剧工业化水准全面升级，从制作到宣发走向精品化与长剧化。IP系列化通过衍生、前传等形式不断发展，并反哺前作热度。多家公司加强短剧艺人经纪布局，欢瑞世纪、欢娱影视等推出相关计划。女性顶流演员郭宇欣等商业价值凸显，CP捆绑型艺人如韩雨彤与曾辉也获得大量代言。短剧厂牌如听花岛、于今无量等凭借行业经验打造多部爆款。阅文短剧全年产能超...

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