独家丨山姆系高管入职京东数月“闪退”，其负责的自有品牌事业部接连调整

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“京东自有品牌业务近期再迎关键人事震荡。”作者丨王薇编辑丨应梅雷峰网独家获悉，刚刚加入京东数月，担任自有品牌负责人的前山姆系高管已于近期正式离职。而京东自有品牌业务前负责人汤恒晟，也在经历短暂岗位调整后，正式调任京东工业，出任自有品牌业务部总经理。据悉，今年4月，汤恒晟曾突然从负责人岗位卸任，转入 “战略储备人才” 序列，在此期间需向前述新入职的山姆系高管汇报。消息人士透露，此前京东为这位山姆...

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许冉汇报。后续发展中，京东逐步收缩战略，将资源集中在京东京造与惠寻两大核心品牌上。与此同时，砍掉了部分表现不佳的边缘品类以及发展。但这一调整并未彻底扭转整体业务颓势。接近京东的内部人士透露，京东自有品牌事业部也在近期正式解散，原有业务线已整合至其他业务相近的事业群中。不过该消息未能得到进一步确认。另外，雷峰网观察到京东工业也同时发力自有品牌。据相关媒体报道，今年 3 月京东工业首次披露战略布局，已推出针对高专业度工业品的 “法力创”（FabEdel）、高性价比通用品的 “惠象”（Benefant）两大子品牌。这可能也是把汤恒晟调去京东工业就职的原因之一。回溯汤恒晟的履历，其与京东自有品牌业务渊源颇深。公开资料显示，汤恒晟于 2018 年加入京东，曾先后担任京东京造、惠寻两大京东自有品牌业务负责人，拥有丰富的自有品牌管理经验。其在进入京东前曾任职于某国际知名快消品公司。从当前信息来看，京东不会完全放弃自有品牌业务。但在零售行业竞争加剧、集团追求效率与利润的当下，京东也亟须重新定义自有品牌在集团生态中的定位。本文作者长期关注大厂电商，覆盖京东、小红书、抖音电商，欢迎添加作者微信：Omayaeww，交流更多信息～//近期热门文章独家丨京东零售成立预制食品业务部，负责人向CEO许冉汇报独家丨阿里系高管加入京东，担任广告销售与运营部负责人透视外卖账本：京东被“暴击”，阿里方向转移","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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