主机没人玩了！25年全员销量下滑Xbox爆降70%

中华网2025-12-19

尽管微软游戏硬件业务在今年整体面临挑战，但2025年11月的情况似乎尤为严峻。根据Circana分析师马特·皮斯卡特拉透露的数据，与2024年11月相比，2025年11月Xbox Series X/S主机在美国市场的销量下滑了70%。他同时证实，遭遇销量下滑的不只是微软，索尼游戏主机的硬件销量也出现了40%的同比下跌。任天堂Switch 2因今年初才发售，无法进行严格同比，但与其前代Switch在...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251219094610a45dbdd8&s=b><strong>中华网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>尽管微软游戏硬件业务在今年整体面临挑战，但2025年11月的情况似乎尤为严峻。根据Circana分析师马特·皮斯卡特拉透露的数据，与2024年11月相比，2025年11月Xbox Series X/S主机在美国市场的销量下滑了70%。他同时证实，遭遇销量下滑的不只是微软，索尼游戏主机的硬件销量也出现了40%的同比下跌。任天堂Switch 2因今年初才发售，无法进行严格同比，但与其前代Switch在...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251219094610a45dbdd8&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0354030438.USD","symbol_name":"富国美国大盘成长基金Cl A 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X/S主机的价格同比上涨了约30%。近期报告显示，Xbox Series X/S的价格上涨可能不会很快停止。微软在其10月发布的财报中已承认硬件销量下滑。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0354030438.USD":"富国美国大盘成长基金Cl A Acc","LU0345770308.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) ACC","LU2095319765.USD":"Natixis Thematics Subscription Economy R/A USD","LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU0545562505.USD":"NINETY ONE GSF GLOBAL QUALITY DIVIDEND GROWTH \"A\" (USD) INC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU2487616109.SGD":"JPM AMERICA EQUITY \"A\" (SGD) ACC","LU2210150020.SGD":"Natixis Thematics Subscription Economy R/A SGD","LU2275660780.HKD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" (HKD) ACC","LU2210149790.SGD":"Natixis Thematics Subscription Economy R/A SGD-H","LU0210528500.USD":"JPM AMERICA EQUITY \"A\" 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Sales of all employees have declined in 25 years, Xbox plummets 70%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFT":1.95},"content_text":"尽管微软游戏硬件业务在今年整体面临挑战，但2025年11月的情况似乎尤为严峻。根据Circana分析师马特·皮斯卡特拉透露的数据，与2024年11月相比，2025年11月Xbox Series X/S主机在美国市场的销量下滑了70%。他同时证实，遭遇销量下滑的不只是微软，索尼游戏主机的硬件销量也出现了40%的同比下跌。任天堂Switch 2因今年初才发售，无法进行严格同比，但与其前代Switch在2024年11月的销量相比，新主机仍落后了10%。Xbox Series X/S高达70%的同比跌幅尤为值得关注，这是微软在该领域遭遇的最大跌幅。皮斯卡特拉分析认为，主机售价高昂是销量低迷的原因之一。他指出，考虑到今年早些时候的涨价，Xbox Series X/S主机的价格同比上涨了约30%。此次调价于今年5月生效，Xbox Series X现价为599.99美元，纯数字版为549.99美元。Xbox Series S也进行了价格调整：512GB型号为379.99美元，1TB型号为429.99美元。近期报告显示，Xbox Series X/S的价格上涨可能不会很快停止。本月初有传言称，行业近期的DRAM晶圆短缺可能导致微软进一步提高其主机售价。YouTube频道“Moore’s Law is Dead”指出，微软在制定当前定价策略时，显然未对潜在的内存短缺风险做出预案。微软在其10月发布的财报中已承认硬件销量下滑。报告显示，Xbox部门的游戏收入下降了2%，减少了1.13亿美元，主要归因于当季度硬件收入下降了29%。不过，得益于游戏内容和服务（包括游戏与订阅）1%的增长，收入下滑在一定程度上得到了抵消。展望未来，尽管围绕次世代主机的传言不断，但关于微软下一代设备的消息表明，它可能更像是一台“主机形态的PC”而非传统游戏机。这意味着它有望运行微软自家商店以外的游戏平台（如Steam和GOG）上的内容。有鉴于此，该设备的预计售价也将超过1000美元。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2592139850","isCrawlerRequest":true}