四年销量超600万辆比亚迪海洋网开启高端化突破新进程

北京日报客户端2025-12-20

12月15日，2025比亚迪海洋四周年Ocean Day用户盛典在深圳举办，见证海洋网成立四年的成就与未来新规划。海洋网成立四年累计销量突破600万辆，宋PLUS、海鸥、海豚、海豹相继跻身“百万销量阵营”，以强劲市场表现引领行业。活动现场，全新旗舰系列8系正式定名，分别为海豹08和海狮08，宣告品牌高端化突破。据悉，新车将于2026年第一季度亮相。从2021年11月成立至今，海洋网四年达成600...

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Day用户盛典在深圳举办，见证海洋网成立四年的成就与未来新规划。海洋网成立四年累计销量突破600万辆，宋PLUS、海鸥、海豚、海豹相继跻身“百万销量阵营”，以强劲市场表现引领行业。活动现场，全新旗舰系列8系正式定名，分别为海豹08和海狮08，宣告品牌高端化突破。据悉，新车将于2026年第一季度亮相。从2021年11月成立至今，海洋网四年达成600万辆销量，这不仅印证市场对海洋网产品的认可，更彰显中国品牌在新能源时代的崛起。这一成绩的背后，是比亚迪“技术鱼池”与全产业链垂直整合的系统性赋能。近期下线的海豚成为海洋网第三款破百万的销量车型，海豚先后蝉联2022-2024年国内A0级市场年销冠军，成为国内市场最快突破百万销量的A0级轿车。海洋网的成功，源于以用户需求为原点，通过精准细分市场构建差异化竞争力。“需求导向-产品布局-技术赋能”的闭环逻辑让海洋网成为新能源爆款制造者。活动现场，海洋网正式公布全新高端旗舰——海洋8系的定名，分别为：全新大型旗舰轿车“海豹08”与全新大型旗舰SUV“海狮08”。两款新车造型基于海洋网上海车展首发的Ocean S概念车而来，采用全新一代海洋美学设计，是比亚迪新技术的集大成者，或将搭载包括比亚迪新电池技术、驾驶辅助系统、更智慧的座舱交互、出众的操控与前瞻设计，满足用户对高端出行的需求。比亚迪海洋网坚持以用户需求为导向，通过App、社群、线下活动等多渠道构建全方位用户反馈体系，持续推动产品优化与创新：在海鸥、海豚、海豹06GT等车型推出双色定制款，满足用户个性化需求；针对混动用户关注的续航问题，于2025年第四季度推出纯电续航达200公里的混动新品。与此同时，品牌深化UI共创、OTA共创、生态共创三大板块，实现座舱界面设计贴合用户审美、车机系统升级适配使用习惯、出行场景服务匹配生活节奏。校检：韩京华 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四年销量超600万辆 比亚迪海洋网开启高端化突破新进程

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四年销量超600万辆比亚迪海洋网开启高端化突破新进程