聚焦“情绪价值”与绿色生态，两大“出海”巨头签约共绘“出行+度假”全球版图

纵相新闻12-19

东方网记者程琦12月9日报道：在当前消费升级的大趋势下，消费者不再满足于单一的产品或服务，而是追求更高品质、更具情感价值的融合体验。如何将“开好车”的愉悦，无缝衔接到“度好假”的松弛？近日，复星与比亚迪达成全球长期战略合作。双方将基于各自在绿色出行、智能制造、旅游度假及家庭消费生态领域的核心优势，开展全品牌矩阵深度协同，共同构建“出行+度假”融合生态。“出行”无缝衔接“度假”，3500万全球用户...

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vacation\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"01211":1.95,"HYDD.SI":0.6,"002594":1.95,"BYDDY":1.95,"FOSUY":1.93,"00656":1.93},"content_text":"东方网记者程琦12月9日报道：在当前消费升级的大趋势下，消费者不再满足于单一的产品或服务，而是追求更高品质、更具情感价值的融合体验。如何将“开好车”的愉悦，无缝衔接到“度好假”的松弛？近日，复星与比亚迪达成全球长期战略合作。双方将基于各自在绿色出行、智能制造、旅游度假及家庭消费生态领域的核心优势，开展全品牌矩阵深度协同，共同构建“出行+度假”融合生态。“出行”无缝衔接“度假”，3500万全球用户生态将打通根据合作备忘录，双方将以“出行+度假”为切入点，首先致力于打通两大优质生态圈。这意味着，比亚迪在全球拥有的超1500万车主，与复星旅游文化集团旗下复游会平台的全球2000万会员，将共同享有专属的权益体系，实现两大生态的深度互联。未来，在复星旅文遍布全球40多个国家和地区的70余个高端度假目的地，从三亚·亚特兰蒂斯到Club Med地中海俱乐部，客人们将有机会沉浸式体验到比亚迪旗下全品牌序列的旗舰车型包括王朝、海洋系列，个性化的方程豹，新豪华品牌腾势，乃至高端品牌仰望。复星全球合伙人、复星旅文首席执行官鲍将军在现场强调了体验升级的理念：“我们致力于为双方的会员，创造一种融合出行、度假与家庭休闲的全新生活方式。这不止于一次消费，更是一次生动的旅程。”双方将基于各地的自然与人文资源，共同开发定制化的精品度假线路。这一深度融合，意味着客人的消费体验半径将被极大延伸，从酒店内部的体验，拓展至更广阔的在地探索，实现“高端出行 + 在地探索”的无缝衔接。“单打独斗的时代过去了”，两大巨头的全球化共鸣“中国品牌的全球化，早已经过了单打独斗的时代。只有劲往一处使，才能让中国品牌在全球舞台上更有分量。”比亚迪集团品牌及公-关处总经理李云飞在致辞中一语道破了此次合作更深层的战略考量。他坦言，比亚迪与复星的缘分早已在全球市场的浪潮中积淀，双方共享着“扎根中国、全球开花”的使命与初心。比亚迪用26年时间，将足迹遍布全球117个国家和地区，今年海外销量即将突破100万台；而复星自2010年启动全球化战略以来，近五成收入源自海外市场。“这种价值观的同频，是我们今天升级战略合作的坚定底气。”李云飞表示，“比亚迪与复星的携手，就是要打通产业链条，让中国品牌的技术优势、渠道优势和服务优势形成一股强大的合力。这不仅仅是两家企业的共赢，也是中国品牌集体崛起的缩影。”拥抱时代趋势，共拓全球市场此次合作，被双方视为主动拥抱“绿色革命”与“消费升级”两大时代趋势的必然选择。一方面，以新能源汽车为代表的绿色出行方式正重塑全球格局；另一方面，消费者对高品质、深度体验的追求，正推动文旅产业向高端化、生态化迈进。鲍将军认为，随着“情绪价值”日益成为影响消费决策的重要因素，旅游度假产品的竞争力正从单一目的地，向更丰富、更立体的体验体系延伸。与比亚迪的合作，将极大提升双方用户在休假中的整体品质体验。双方均强调，签约只是一个开场。未来，双方将在全球范围内相互赋能，助力彼此的出海与国际化运营，共同开拓更广阔的市场空间。“我们相信，复星与比亚迪的合作，将在未来不断释放新的可能性，为中国品牌走向全球提供更多值得期待的实践样本。”鲍将军说。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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​ 聚焦“情绪价值”与绿色生态，两大“出海”巨头签约共绘“出行+度假”全球版图

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聚焦“情绪价值”与绿色生态，两大“出海”巨头签约共绘“出行+度假”全球版图