蔚来创新渠道模式：用户主导开店销售顾问现场助力卖车

ITBEAR科技资讯12-19

汽车行业正迎来一种创新销售模式的探索，蔚来汽车近期在渠道合作领域迈出全新步伐，推出用户主导的开店模式。与传统直营或经销商代理模式不同，这一模式由用户作为运营主体，蔚来不直接提供资金支持，而是通过派遣专业销售顾问（FL）入驻现场协助销售，形成独特的社区化商业生态。据内部人士透露，该合作模式突破了传统授权体系，聚焦于社区与特定圈层的深度融合。蔚来将其定义为"线下触点网络"的延伸，认为汽车消费作为长期...

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蔚来创新渠道模式：用户主导开店 销售顾问现场助力卖车

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蔚来创新渠道模式：用户主导开店销售顾问现场助力卖车