即时零售成医药健康增长主引擎，京东买药秒送订单同比增长超200%

上游新闻12-16

12月11日，以“启新篇·筑未来”为主题的京东健康即时零售2025品牌增长大会在北京召开。本次大会汇聚了宏宇健康产业集团、科赴等数百家医药工业领军品牌的代表，共同探讨医药即时零售的未来趋势，探索高质量增长的新路径。会上，京东健康系统阐释了以“用户、供应链、运力”为核心支撑的即时零售生态体系，并正式发布“供给×体验×用户”增长三角模型，致力于为合作伙伴提供可持续的确定性增长。趋势洞察：即时零售已成...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2591986508?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-16 17:02","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2591986508","market":"hk","top_or_hot":-1,"title":"即时零售成医药健康增长主引擎，京东买药秒送订单同比增长超200%","media":"上游新闻","content":"<div>\n<p>12月11日，以“启新篇·筑未来”为主题的京东健康即时零售2025品牌增长大会在北京召开。本次大会汇聚了宏宇健康产业集团、科赴等数百家医药工业领军品牌的代表，共同探讨医药即时零售的未来趋势，探索高质量增长的新路径。会上，京东健康系统阐释了以“用户、供应链、运力”为核心支撑的即时零售生态体系，并正式发布“供给×体验×用户”增长三角模型，致力于为合作伙伴提供可持续的确定性增长。趋势洞察：即时零售已成...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251216190010a45233ed&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>即时零售成医药健康增长主引擎，京东买药秒送订单同比增长超200%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n即时零售成医药健康增长主引擎，京东买药秒送订单同比增长超200%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-16 17:02 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251216190010a45233ed&s=b><strong>上游新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>12月11日，以“启新篇·筑未来”为主题的京东健康即时零售2025品牌增长大会在北京召开。本次大会汇聚了宏宇健康产业集团、科赴等数百家医药工业领军品牌的代表，共同探讨医药即时零售的未来趋势，探索高质量增长的新路径。会上，京东健康系统阐释了以“用户、供应链、运力”为核心支撑的即时零售生态体系，并正式发布“供给×体验×用户”增长三角模型，致力于为合作伙伴提供可持续的确定性增长。趋势洞察：即时零售已成...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251216190010a45233ed&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B29SXG58.USD","symbol_name":"FSSA CHINA FOCUS \"I\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251216190010a45233ed&s=b","article_id":"2591986508","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251216190010a45233ed&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2591986508","pubTimestamp":1765875726,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"京东健康数据显示，京东买药秒送30岁以下用户占比年同比提升16%，学生群体用户占比年同比提升11.5%，年轻客群正成为引领医药即时消费变革的关键力量。2025年4月以来，京东买药秒送门店数同比增长持续超100%，订单同比增长超200%，已合作工业品牌同比增长最高可达11倍以上。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89618":"京东集团-SWR","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","JD":"京东","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU0051755006.USD":"摩根大通中国A (dist)","BK1142":"互联网与直销零售","LU1720050803.USD":"安联全方位中国股票基金","09618":"京东集团-SW","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","BK1588":"回港中概股","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU1044874839.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"AGH\" (SGDHDG) ACC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU0384037296.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AT\" (USD) ACC","LU0084288322.USD":"Natixis Asia Equity RD USD","BK1615":"港股-互联网","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU1044875133.USD":"天利亚洲反向股票 AU Acc","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","LU0259732245.USD":"EASTSPRING INVESTMENTS DRAGON PEACOCK A","LU0048580855.USD":"富达大中华区A","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD"},"translate_title":"Instant retail has become the main engine of medical health growth, and JD.com's instant delivery orders for buying medicines have increased by more than 200% year-on-year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.5,"JD":0.6},"content_text":"12月11日，以“启新篇·筑未来”为主题的京东健康即时零售2025品牌增长大会在北京召开。本次大会汇聚了宏宇健康产业集团、科赴等数百家医药工业领军品牌的代表，共同探讨医药即时零售的未来趋势，探索高质量增长的新路径。会上，京东健康系统阐释了以“用户、供应链、运力”为核心支撑的即时零售生态体系，并正式发布“供给×体验×用户”增长三角模型，致力于为合作伙伴提供可持续的确定性增长。趋势洞察：即时零售已成医药健康增长主引擎，年轻化、场景化需求崛起当前，健康消费正经历深刻的代际变迁。随着年轻群体的健康意识显著提升，消费行为呈现出“精粹养生”“懒系健康”等新特征。京东健康数据显示，京东买药秒送30岁以下用户占比年同比提升16%，学生群体用户占比年同比提升11.5%，年轻客群正成为引领医药即时消费变革的关键力量。从“被动应对”到“主动管理”，年轻消费者在健康消费上表现出三大特点，即时性、个性化与场景化。咽干咽痒、出行晕车、紧急医美修复等细分场景需求快速增长，推动医药零售从“治病用药”向“健康管理”“即时响应”延伸。这股由年轻一代驱动的新消费浪潮，正加速重塑行业格局，使即时零售赛道从过去的“风口”演变为医药健康零售的“新基础设施”。根据商务部预测，即时零售2025年市场规模将以29%增速突破万亿元，2030年将超2万亿元。其中，医药O2O赛道表现尤为亮眼，将成为药品零售市场的主要增长引擎。能力构建：以“超级医药供应链”为基石，打造“供给×体验×用户”增长三角面对新消费趋势与行业变革，京东健康以“超级医药供应链”为核心，系统构建了基于京东用户、供应链、运力的即时零售能力体系，并提出“供给×体验×用户”的增长三角模型，致力于为品牌提供确定性的增长机会。会上，京东健康即时零售业务部平台秒送业务负责人详细介绍了这一能力体系的具体构成。在“供给”侧，实现了“全域覆盖、精准匹配”。京东健康依托京东生态，构建了覆盖全国2600多个县区市的网格化供给网络，并配备超200万骑士的运力体系，支撑“最快9分钟送达”的极致履约体验。2025年4月以来，京东买药秒送门店数同比增长持续超100%，订单同比增长超200%，已合作工业品牌同比增长最高可达11倍以上。在“体验”侧，针对用户在价格、时效、服务等方面的核心痛点，京东健康推出“超级品类日”“超级大牌日”“超级新品日”等IP，联合品牌打造“好药不贵”的价格心智；通过全链路履约、时效优化、专业药师咨询与AI服务等，构建“又快又稳又专业”的服务闭环。在“用户”侧，京东健康依托超6亿活跃用户基础，持续优化频道运营与搜索推荐机制，推动从“人找药”到“药找人”的智慧化匹配转型。同时，围绕年度营销日历，结合季节性疾病、节假日场景、S级大促，为品牌提供场景化营销解决方案，提升用户触达与转化效率。实践共赢：协同生态激活增长，2026年聚焦专业化与开放赋能京东健康与合作伙伴的协同成效已在实践中得到充分验证。以宏宇药业为例，通过接入京东健康即时配送网络，其滞销品周转天数显著缩短，实现了线上线下库存共享与流量双向激活，印证了即时零售对品牌“带来线上增量、激活线下存量”的协同价值。科赴亚太区高级市场总监王懿在会上分享称，亚太区已成为全球自我护理市场的增长引擎，中国消费者在疼痛管理、抗过敏、戒烟等品类中表现出强劲需求与升级意愿。她表示，科学与消费者洞察驱动的产品创新，结合京东健康这样的全域零售平台，能为品牌带来可持续的增长动力。上游新闻 马亮","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2591986508","isCrawlerRequest":true}