中国三筒洗衣机进入红海，海尔却在海外又占先机

金投网2025-12-12

近年来，随着国内消费者健康洗护、分类洗涤的意识不断增强，分区洗护市场加速增长，多筒洗衣机成为行业争夺的焦点。众多品牌纷纷入局，从双筒到三筒，从功能叠加到外观升级，市场竞争愈发激烈，已然步入红海阶段。在这片喧嚣的竞争红海中，海尔三筒洗衣机却走出一条差异化路径——其首创的一机三筒洗衣机，不仅在国内市场实现销量领先，更率先布局海外，成功开辟出新蓝海。继登陆越南、意大利市场后，海尔三筒洗衣机在东南亚再下...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2591684517?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-12 15:23","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2591684517","market":"hk","top_or_hot":-1,"title":"中国三筒洗衣机进入红海，海尔却在海外又占先机","media":"金投网","content":"<div>\n<p>近年来，随着国内消费者健康洗护、分类洗涤的意识不断增强，分区洗护市场加速增长，多筒洗衣机成为行业争夺的焦点。众多品牌纷纷入局，从双筒到三筒，从功能叠加到外观升级，市场竞争愈发激烈，已然步入红海阶段。在这片喧嚣的竞争红海中，海尔三筒洗衣机却走出一条差异化路径——其首创的一机三筒洗衣机，不仅在国内市场实现销量领先，更率先布局海外，成功开辟出新蓝海。继登陆越南、意大利市场后，海尔三筒洗衣机在东南亚再下...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212155621979e7f01&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>中国三筒洗衣机进入红海，海尔却在海外又占先机</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n中国三筒洗衣机进入红海，海尔却在海外又占先机\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-12 15:23 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212155621979e7f01&s=b><strong>金投网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近年来，随着国内消费者健康洗护、分类洗涤的意识不断增强，分区洗护市场加速增长，多筒洗衣机成为行业争夺的焦点。众多品牌纷纷入局，从双筒到三筒，从功能叠加到外观升级，市场竞争愈发激烈，已然步入红海阶段。在这片喧嚣的竞争红海中，海尔三筒洗衣机却走出一条差异化路径——其首创的一机三筒洗衣机，不仅在国内市场实现销量领先，更率先布局海外，成功开辟出新蓝海。继登陆越南、意大利市场后，海尔三筒洗衣机在东南亚再下...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212155621979e7f01&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0877626530.USD","symbol_name":"FIDELITY ASIA PACIFIC DIVIDEND \"A\" (USD) INC MONTHLY (G)","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212155621979e7f01&s=b","article_id":"2591684517","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212155621979e7f01&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2591684517","pubTimestamp":1765524197,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"继登陆越南、意大利市场后，海尔三筒洗衣机在东南亚再下一城，即将登陆马来西亚市场，持续以先行者姿态填补区域市场空白。实际上，作为首个将三筒洗衣机出口海外的中国品牌，海尔早已在全球市场完成了多轮布局。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0877626530.USD":"FIDELITY ASIA PACIFIC DIVIDEND \"A\" (USD) INC MONTHLY (G)","LU1119993845.HKD":"FIDELITY ASIA PACIFIC DIVIDEND \"A\" (HKDHDG) INC","IE00BZ08YR35.GBP":"GUINNESS BEST OF CHINA \"C\" (GBP) ACC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC","IE00BZ08YS42.EUR":"GUINNESS BEST OF CHINA \"C\" (EUR) ACC","LU2048586759.USD":"ALLIANZ SMART ENERGY \"AT\" (USD) ACC","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","IE00BZ08YT58.USD":"GUINNESS BEST OF CHINA \"C\" (USD) ACC","LU1655091616.SGD":"JPMorgan Funds - China A-Share Opportunities A (acc) SGD","06690":"海尔智家","IE00BYV24P56.USD":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (USD) ACC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","BK1557":"家电股","BK1214":"家用电器","01169":"海尔电器","IE0008368742.USD":"首域中国增长基金I Acc","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","IE00BMCWC346.EUR":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (EUR) ACC","IE00B031HY20.USD":"FSSA CHINA GROWTH \"I\" (USD) INC","LU2279701549.SGD":"JPMorgan Funds - Emerging Markets Sustainable Equity A (acc) SGD","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","LU0205439572.USD":"富达亚太股息基金","LU0890818403.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD-H","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","BK1607":"新IT概念","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC","IE0008369823.USD":"FSSA HONG KONG GROWTH \"I\" ACC","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC"},"translate_title":"China's three-cylinder washing machine enters the Red Sea, but Haier takes the lead overseas","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06690":0.9,"01169":1.5},"content_text":"近年来，随着国内消费者健康洗护、分类洗涤的意识不断增强，分区洗护市场加速增长，多筒洗衣机成为行业争夺的焦点。众多品牌纷纷入局，从双筒到三筒，从功能叠加到外观升级，市场竞争愈发激烈，已然步入红海阶段。在这片喧嚣的竞争红海中，海尔三筒洗衣机却走出一条差异化路径——其首创的一机三筒洗衣机，不仅在国内市场实现销量领先，更率先布局海外，成功开辟出新蓝海。继登陆越南、意大利市场后，海尔三筒洗衣机在东南亚再下一城，即将登陆马来西亚市场，持续以先行者姿态填补区域市场空白。国内TOP1：从创新到引领三筒洗衣机的概念兴起于消费者对健康洗护需求的爆发。数据显示，2025年3月至5月，多筒产品线上渗透率从3.2%升至9.5%。2024年天猫平台“内衣专用洗衣机”搜索量同比增长370%。这充分表明“分区洗”已从小众需求走向大众视野，成为市场的新热点。各品牌敏锐地捕捉到这一趋势，纷纷加大投入，激烈争夺市场份额。在市场同质化竞争激烈时，海尔率先跳出了传统的产品开发框架。其推出的三筒洗衣机，首创一机三筒一体化设计，精准解决了外衣、内衣、母婴衣物分开洗涤的日常痛点，实现真正的“分区同洗”。三筒同洗还能节省50%的时间，极大提升效率。产品上市后，迅速获得消费者认可，国内销量已突破30万台，稳居该品类市场TOP1。率先出海：抢占市场空白在国内市场取得领先地位后，海尔并未满足于此，而是完成了海外布局的“抢滩登陆”。近日，海尔三筒洗衣机全新TVC在东南亚上线，通过生活化场景直观传递其“健康分区、高效省时”的核心价值。产品即将于12月17日-21日亮相海尔马来西亚快闪店活动，并将于2026年1月在当地正式上市。实际上，作为首个将三筒洗衣机出口海外的中国品牌，海尔早已在全球市场完成了多轮布局。10月14日，其入驻越南第一现代连锁渠道，迅速获得当地用户认可。10月31日，其在意大利米兰举办发布会。产品吸引了《名利场》、《晚邮报》等欧洲主流媒体的关注，这充分显示其产品力在成熟市场同样具备强大的竞争力。后续，海尔三筒洗衣机还将布局泰国、中东非等国家和区域。持续的出海，不仅填补了海外市场在高端分区洗护领域的产品空白，更为海尔洗衣机自身开辟了新增长空间。先机背后：全球化战略的精准落地海尔三筒洗衣机能在海外市场占得先机，根源在于其深耕多年的全球化战略。海尔的出海并非简单的产品输出，而是以本土化为核心，构建全链条全球化体系。在研发端，其通过本土化研发能力，精准适配不同区域需求，而不是简单地把同一款产品复制到所有市场：针对越南潮湿气候和多元家庭结构，增加了留香功能;面向欧洲市场则定制了高效节能程序。在渠道与营销端，海尔依托成熟的全球供应链网络，快速切入市场。并与当地渠道商紧密合作，开展多样化营销活动，让产品精准触达用户。从国内市场的创新破局，到海外市场的抢先布局，海尔三筒洗衣机以卓越的创新能力和精准的全球化战略，在市场竞争中脱颖而出。它不仅为消费者带来了更加健康、高效的洗护解决方案，也为中国家电行业树立了榜样。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2591684517","isCrawlerRequest":true}