气泡咖啡哪家好？百胜中国CEO屈翠容：肯德基比拉瓦萨更好

新浪科技2025-12-16

近日，在接受《中国企业家》采访时，百胜中国CEO屈翠容谈到，肯悦气泡咖啡的利润比拿铁会更多一点。　　她解释到，因为咖啡的原材料，一个是咖啡豆，价格变化幅度很大；另外在中国市场，最贵的原材料是奶。“所以我们当时就想，什么咖啡可以不加奶？有人提出，是不是可以加气泡？我觉得很好，唯一的问题就是气泡咖啡是新鲜事物，市场可能不接受；但是没关系，中国很多年轻消费者，愿意尝试新事物，所以我们就推出了苹果、凤梨...

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Qu Cuirong, CEO of Yum China: KFC is better than Lavasa","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"YUMC":1.5,"09987":1.5},"content_text":"近日，在接受《中国企业家》采访时，百胜中国CEO屈翠容谈到，肯悦气泡咖啡的利润比拿铁会更多一点。\n　　她解释到，因为咖啡的原材料，一个是咖啡豆，价格变化幅度很大；另外在中国市场，最贵的原材料是奶。“所以我们当时就想，什么咖啡可以不加奶？有人提出，是不是可以加气泡？我觉得很好，唯一的问题就是气泡咖啡是新鲜事物，市场可能不接受；但是没关系，中国很多年轻消费者，愿意尝试新事物，所以我们就推出了苹果、凤梨……各种口味的气泡咖啡。”\n　　屈翠容还提到，百胜旗下另一个咖啡品牌——Lavazza（拉瓦萨）也有气泡咖啡。但在她看来，肯德基的气泡咖啡要更好。“因为两者的工艺不同，肯悦这边有专门的设备，气泡是打进去的，这就像喝啤酒，有气和没气的感觉完全不一样。”\n　　目前，百胜中国旗下目前运营的咖啡品牌主要包括‌肯悦咖啡（K COFFEE）‌和‌Lavazza拉瓦萨咖啡‌两个主要品牌。‌‌\n　　据了解，肯悦咖啡主打快速便利的咖啡体验。该品牌于2022年10月在上海开设首家独立门店，产品涵盖气泡美式、手摇咖啡等品类，并提供云朵吐司等烘焙食品。截至2025年三季度，肯悦咖啡门店总数已突破1800家，并持续向三四线城市下沉扩张。‌‌\n　　拉瓦萨（Lavazza）是意大利咖啡品牌，成立于1895年，创始人为Luigi Lavazza。2020年初，百胜中国与Lavazza集团成立合资公司，百胜中国持有65%股份，共同在中国经营拉瓦萨咖啡门店和零售业务，主打“纯正意大利咖啡体验”。2023年，拉瓦萨中国曾表示，未来几年将加速拓店，计划到2028年实现开出超️1000家店的目标。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李昂","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2591679117","isCrawlerRequest":true}