花旗：谷歌的房产广告料不会对REA造成严重冲击

格隆汇2025-12-16

格隆汇12月16日｜花旗分析师Siraj Ahmed认为，谷歌在搜索结果旁加入赞助房产广告的举措，应该不会对澳大利亚房地产广告客户REA Group造成太大影响。虽然Ahmed指出，Zillow的股价因谷歌此举而大跌，但他指出，REA旗下门户网站超过80%的流量是直接访问。他确实承认，这些广告充当营销渠道会带来一些风险，可能导致部分营销支出被分流。不过，他在一份报告中写道，竞争对手Domain的...

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