抖音电退“蛋糕”易主：京东与三通一达能否啃下这块“硬骨头”？

ITBEAR科技资讯2025-12-14

抖音电商退货市场的格局近期迎来重大调整。曾经占据主导地位的顺丰，正逐步将部分业务份额让出，京东物流与中通、圆通、韵达、邮政等企业则迅速填补市场空白。这场变动背后，是电商逆向物流需求爆发与快递企业战略调整的双重作用。据行业内部人士透露，抖音平台自12月中旬起，对退货服务供应商进行大规模重新招标。原本由顺丰承担的订单，被拆分至多家企业，形成多区域分包的合作模式。顺丰方面证实了这一调整，但强调电商退货...

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