Visa高管：2026年将是“AI导购”元年

华尔街见闻2025-12-13

Visa全球市场集团总裁Oliver Jenkyn预计，随着支付巨头与人工智能企业的合作加速，2026年“AI辅助购物”全面进入主流视野。 “AI辅助购物”进入大众日常据彭博社周六报道，Jenkyn指出，虽然基于聊天机器人的购物功能已于2025年推向市场，但真正的拐点将在明年出现。届时，消费者在ChatGPT等生成式AI平台中进行交互式购物将不再是极客的尝鲜，而是大众的日常。Jenkyn表示： ...

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Commerce）——即由AI机器人全权代理完成支付和购买——尚需时日。\n目前的阻碍并非技术，而是消费者的心理惯性。Jenkyn分析称，大多数用户在接受AI的建议后，仍倾向于保留最终支付的控制权，“许多人还是会点击链接，按传统方式亲自完成交易。”\n因此，代理式商务的落地将呈现分层渗透的特征：洗衣液、咖啡伴侣等标准化、高频次的日常必需品订单，预计将率先突破信任壁垒，由AI代理自动完成。\n全球支付巨头加速卡位\n面对这一即将到来的范式转移，全球支付巨头正加速卡位，试图在消费者转向聊天机器人这一新流量入口时占据身位。\nJenkyn透露，Visa目前正与行业内所有主要参与者进行沟通。与此同时，Mastercard今年早些时候已宣布与微软达成合作；PayPal则在今年10月与OpenAI签署协议，计划将其数字钱包直接嵌入OpenAI的聊天机器人中。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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