特步加速出海，计划在未来5年内在马来西亚新开50家店

澎湃新闻2025-12-15

12月15日，澎湃新闻记者获悉，跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司，共拓当地市场。基于特步集团整体战略调整的需求，特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。原独家经销商VGO将转为“非独家经销商”，并继续作为特步的重要合作伙伴深耕当地市场。据悉，马来西亚是特步出海东南亚的桥头堡，此次业务模式转型对特步落地2022年提出的“世界跑鞋中国特步”战略至关重要。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2591608316?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-15 19:19","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2591608316","market":"us","top_or_hot":-1,"title":"特步加速出海，计划在未来5年内在马来西亚新开50家店","media":"澎湃新闻","content":"<div>\n<p>12月15日，澎湃新闻记者获悉，跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司，共拓当地市场。基于特步集团整体战略调整的需求，特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。原独家经销商VGO将转为“非独家经销商”，并继续作为特步的重要合作伙伴深耕当地市场。据悉，马来西亚是特步出海东南亚的桥头堡，此次业务模式转型对特步落地2022年提出的“世界跑鞋中国特步”战略至关重要。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251215192009a6a4f987&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>特步加速出海，计划在未来5年内在马来西亚新开50家店</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特步加速出海，计划在未来5年内在马来西亚新开50家店\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-15 19:19 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251215192009a6a4f987&s=b><strong>澎湃新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>12月15日，澎湃新闻记者获悉，跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司，共拓当地市场。基于特步集团整体战略调整的需求，特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。原独家经销商VGO将转为“非独家经销商”，并继续作为特步的重要合作伙伴深耕当地市场。据悉，马来西亚是特步出海东南亚的桥头堡，此次业务模式转型对特步落地2022年提出的“世界跑鞋中国特步”战略至关重要。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251215192009a6a4f987&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4146","symbol_name":"鞋类","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251215192009a6a4f987&s=b","article_id":"2591608316","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251215192009a6a4f987&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2591608316","pubTimestamp":1765797540,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"12月15日，澎湃新闻记者获悉，跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司，共拓当地市场。基于特步集团整体战略调整的需求，特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。特步于2024年进驻马来西亚市场，以“赛事+跑步社群”联结当地消费者，与Bonia达成合作后的“首店”落位吉隆坡。特步方面表示，计划在未来5年内在马来西亚新开50家店，把马来西亚打造成“出海样板+跑步品牌对外展示的窗口”。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4146":"鞋类","XTEPY":"特步ADR"},"translate_title":"Xtep accelerates its overseas expansion and plans to open 50 new stores in Malaysia in the next 5 years","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"XTEPY":0.9},"content_text":"12月15日，澎湃新闻记者获悉，跑鞋品牌特步宣布将与马来西亚渠道商Bonia组建合资公司，共拓当地市场。基于特步集团整体战略调整的需求，特步在马来西亚的业务模式将由单一独家经销升级为多元化渠道布局。原独家经销商VGO将转为“非独家经销商”，并继续作为特步的重要合作伙伴深耕当地市场。据悉，马来西亚是特步出海东南亚的桥头堡，此次业务模式转型对特步落地2022年提出的“世界跑鞋中国特步”战略至关重要。特步于2024年进驻马来西亚市场，以“赛事+跑步社群”联结当地消费者，与Bonia达成合作后的“首店”落位吉隆坡。特步方面表示，计划在未来5年内在马来西亚新开50家店，把马来西亚打造成“出海样板+跑步品牌对外展示的窗口”。（澎湃新闻记者 邵冰燕）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2591608316","isCrawlerRequest":true}