飞猪、携程、锦江国际集团等入选“2025中国旅游集团20强”

封面新闻2025-12-13

封面新闻记者张越熙12月12日，在中国旅游研究院、中国旅游协会共同主办的“2025中国旅游集团化发展论坛”上，飞猪入选“2025中国旅游集团20强”。一同入选的还有中国旅游集团、华侨城集团、首旅集团、中青旅控股、锦江国际集团、携程集团、春秋集团等。记者了解到，从2009年开始，中国旅游研究院发起中国旅游集团专题调查，迄今已连续开展17年。本年度中国旅游集团20强，继续根据企业申报、诚信背书的原则...

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张越熙12月12日，在中国旅游研究院、中国旅游协会共同主办的“2025中国旅游集团化发展论坛”上，飞猪入选“2025中国旅游集团20强”。一同入选的还有中国旅游集团、华侨城集团、首旅集团、中青旅控股、锦江国际集团、携程集团、春秋集团等。记者了解到，从2009年开始，中国旅游研究院发起中国旅游集团专题调查，迄今已连续开展17年。本年度中国旅游集团20强，继续根据企业申报、诚信背书的原则，按照营业收入决定入围名单。以飞猪平台为例，今年以来，平台增长曲线持续上扬。在刚刚过去的双11，飞猪平台大促、日销双双强劲增长，整体履约GMV较去年增长30%。在出游高峰的“十一”假期，其旅游服务履约GMV较去年增长48%，服务人次较去年增长30%，倍数级领涨旅游市场。基于开放平台模式，商家可在平台上自主经营，发展品牌、沉淀会员资产，进而提升用户黏性和复购。这种模式更侧重于多方共赢和长期生态建设，商家与平台的发展由此形成良性循环。业内人士指出，头部企业以创新破局，正在引领行业变革的示范效应。这些企业正通过三大路径重塑行业生态：一是技术赋能加速数字化转型，如飞猪以开放平台模式构建商家与用户共赢生态，携程深耕全链路服务智能化，推动行业效率与体验双升级；二是产业链整合强化抗风险能力，锦江国际深化酒店连锁化与品牌矩阵布局，实现资源优化配置；三是需求洞察驱动产品迭代，企业精准捕捉消费者个性化、品质化需求，创新推出主题游、定制化服务等产品，激活市场增量。这不仅反映行业复苏态势，更揭示旅游业高质量发展逻辑：从单一竞争转向生态协同，从规模扩张转向价值深耕。头部企业以技术、资源、创新优势引领行业突破瓶颈，同时倒逼中小玩家加速转型。未来，旅游业需在标准化与个性化、效率与体验间寻求平衡，以生态化发展构建长期竞争力。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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