京东也在香港买楼，巨头们加速抢占香港市场

华尔街见闻12-11

作者 | 王小娟编辑 | 黄昱今年，互联网巨头们流行在香港置业。继阿里之后，京东也在香港买楼了。香港丽新国际12月9日发布的公告披露，其出售Surearn Profits Limited全部股权的交易协定物业价值为34.98亿港元。交易预计最快于2026年1月完成。这笔交易对应的底层资产是位于香港中环的中国建设银行大厦部分办公楼层，该大厦是由丽新集团与中国建设银行共同开发的甲级摩天商业建筑...

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Limited全部股权的交易协定物业价值为34.98亿港元。交易预计最快于2026年1月完成。\n这笔交易对应的底层资产是位于香港中环的中国建设银行大厦部分办公楼层，该大厦是由丽新集团与中国建设银行共同开发的甲级摩天商业建筑。据了解，收购方为京东控股的投资主体。\n京东方面也表示，京东始终看好在香港的发展，将围绕供应链持续投资推动零售、物流、技术研发等业务融入香港，服务香港。\n京东此次购楼并非孤立行动，而是其系统化布局香港的最新落子。京东对香港市场的投入可以追溯到2015年，当时已在香港开设物流与电商相关业务。\n而自2023年港澳服务升级的两年间，京东快递香港日均揽收快递量增长超50倍，形成了“香港最快4小时送到”“揽派至22时”“港澳次日达”等差异化能力，内地与香港互寄快递量增长超130倍。\n今年以来，京东在港布局明显加速。\n3月，京东快递港岛运营中心正式投入运营，新增超过100名快递员；8月，正式完成对香港佳宝食品超级市场的收购，获得其90多家门店的实体网络；9月，与华润隆地达成战略合作，宣布京东MALL香港首店将落户湾仔核心区，预计2026年开业；11月，与香港科技大学成立联合实验室，共同打造超级供应链下的人工智能应用新标杆。\n今年，京东集团创始人、董事局主席刘强东也于3月现身香港科技大学参观AI（人工智能）项目。\n京东还积极拓展业务边界。10月，京东旗下公司获得香港保险经纪牌照，有效期至2028年10月，正式进军香港保险市场。\n京东此次重金购置香港核心地段物业，背后有着深远的战略考量。\n香港是多数互联网企业出海的首选站。对京东而言，出海后需构建连接国内与海外的供应链体系，而香港能有效拉近其与重点关注的东南亚市场的距离。\n京东此次收购目的为“自用”，但更深层次的意义在于将香港作为“供应链输出+本地资源整合”的试验场。香港既有国际化的商业环境，又能辐射大湾区6000万消费人口，成为测试跨境供应链的绝佳地点。\n这也意味着，对于京东而言，香港同样是其全球化战略的重要支点。今年7月，京东宣布计划收购和私有化德国零售集团Ceconomy，后者是欧洲电子连锁店MediaMarkt和Saturn的所有者。\n有意思的是，加速布局香港，不只是京东的选择。今年10月，阿里巴巴和蚂蚁集团共同宣布，计划投资约72亿港元购置铜锣湾港岛壹号中心顶部13层，作为两家企业的香港总部。\n除阿里、京东外，其他互联网公司也在加速“抢滩”香港市场，腾讯、字节跳动在香港早已设点，小红书于今年6月在香港设立了中国内地以外首个办公室，美团在香港推出的国际外卖品牌Keeta，于今年10月已实现盈利。\n互联网巨头的集体南下，正在悄然改变香港的经济生态。传统上，香港更多扮演着国际品牌进入内地的中转枢纽角色。但随着内地企业实力增强和供应链成熟，这一角色正在发生微妙转变，香港也正在从国际品牌的中转枢纽转变为内地供应链出海的试验基地。\n对香港而言，内地企业的进驻带来了新的商业模式、技术应用和就业机会。对企业而言，香港成为测试海外市场反应、优化国际业务模式的重要前哨。\n互联网巨头们纷纷押注香港，也意味着电商行业将迎来新的变局。\n未来的角逐将不仅是商品与价格的竞争，更是跨境供应链效率、本地化服务生态，以及适应多元市场合规能力的综合较量。香港作为“超级连接器”，为巨头们提供了难得的压力测试场与模式孵化器。\n这场始于购置物业的举动，或将推动以香港为关键节点的全球电商与数字服务新格局加速形成。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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