保持品质和品牌叙事 “老铺效应”在东南亚市场引关注

环球网2025-12-11

【环球网消费综合报道】老铺黄金的热度正在不断推高，近日在东南亚市场引发关注。印度尼西亚金融服务机构IDN Financials 发表评论文章，称老铺黄金能在全球金价波动中保持极致品质和品牌叙事，是全球奢侈品领域的有力挑战者。该机构关注到，老铺黄金公司的基本面呈现出爆炸式增长的态势。2025 年上半年，老铺黄金实现营收 123.5 亿元人民币（约合 17.4 亿美元），同比增长 251%。净利润增长...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2590591001?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-12-11 17:42","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2590591001","market":"hk","top_or_hot":-1,"title":"保持品质和品牌叙事 “老铺效应”在东南亚市场引关注","media":"环球网","content":"<div>\n<p>【环球网消费综合报道】老铺黄金的热度正在不断推高，近日在东南亚市场引发关注。印度尼西亚金融服务机构IDN Financials 发表评论文章，称老铺黄金能在全球金价波动中保持极致品质和品牌叙事，是全球奢侈品领域的有力挑战者。该机构关注到，老铺黄金公司的基本面呈现出爆炸式增长的态势。2025 年上半年，老铺黄金实现营收 123.5 亿元人民币（约合 17.4 亿美元），同比增长 251%。净利润增长...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211174509a6993f7b&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>保持品质和品牌叙事 “老铺效应”在东南亚市场引关注</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n保持品质和品牌叙事 “老铺效应”在东南亚市场引关注\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-11 17:42 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211174509a6993f7b&s=b><strong>环球网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【环球网消费综合报道】老铺黄金的热度正在不断推高，近日在东南亚市场引发关注。印度尼西亚金融服务机构IDN Financials 发表评论文章，称老铺黄金能在全球金价波动中保持极致品质和品牌叙事，是全球奢侈品领域的有力挑战者。该机构关注到，老铺黄金公司的基本面呈现出爆炸式增长的态势。2025 年上半年，老铺黄金实现营收 123.5 亿元人民币（约合 17.4 亿美元），同比增长 251%。净利润增长...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211174509a6993f7b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"06181","symbol_name":"老铺黄金","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211174509a6993f7b&s=b","article_id":"2590591001","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211174509a6993f7b&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2590591001","pubTimestamp":1765446131,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"老铺黄金的热度正在不断推高，近日在东南亚市场引发关注。印度尼西亚金融服务机构IDN Financials 发表评论文章，称老铺黄金能在全球金价波动中保持极致品质和品牌叙事，是全球奢侈品领域的有力挑战者。相对国际奢侈品牌，老铺黄金的独特性是其关键策略，反映了中国消费者对彰显文化传承、传统工艺与现代设计相结合的中国品牌的偏好。截至目前，拥有门店40余家，全部位于头部商业中心，是中国唯一入驻前十大头部商业中心的品牌。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"06181":"老铺黄金","SG9999001051.SGD":"United Asia Fund SGD","BK1227":"服装、服饰与奢侈品","SGXZ90724238.SGD":"UNITED ASIA \"A\" (SGD) INC","BK1544":"黄金股"},"translate_title":"Maintaining quality and brand narrative \"old shop effect\" attracts attention in the Southeast Asian market","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06181":0.9},"content_text":"【环球网消费综合报道】老铺黄金的热度正在不断推高，近日在东南亚市场引发关注。印度尼西亚金融服务机构IDN Financials 发表评论文章，称老铺黄金能在全球金价波动中保持极致品质和品牌叙事，是全球奢侈品领域的有力挑战者。该机构关注到，老铺黄金公司的基本面呈现出爆炸式增长的态势。2025 年上半年，老铺黄金实现营收 123.5 亿元人民币（约合 17.4 亿美元），同比增长 251%。净利润增长更为迅猛，同比上涨285.8%，达到22.6亿元人民币，上半年单店平均销售额高达4.59亿元。（图说：老铺黄金新加坡滨海湾金沙店）越南媒体VnExpress International表示，老铺黄金的商业策略独树一帜，突破了中国黄金珠宝市场的传统模式。相对国际奢侈品牌，老铺黄金的独特性是其关键策略，反映了中国消费者对彰显文化传承、传统工艺与现代设计相结合的中国品牌的偏好。新加坡媒体SgEye观察到，“没有大规模的广告投放，也不依赖明星代言，老铺黄金却在这个竞争白热化的舞台上，稳稳地留住了自己的观众，甚至时常出现排队现象，成为本地消费者热议的‘宝藏’。”老铺黄金创立于2009年，是中国古法手工金器的专业品牌。截至目前，拥有门店40余家，全部位于头部商业中心，是中国唯一入驻前十大头部商业中心的品牌。今年以来，老铺黄金加速了在亚洲高端消费核心城市的布局，国际影响力进一步扩大，其中6月海外首店落子新加坡商业地标滨海湾金沙、罕见排长队，摩根大通分析师实地调研发现其表现超预期；9月底在香港地标中环开出海外最大单体门店，亦吸引了大量国际游客。（勃潺）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590591001","isCrawlerRequest":true}