即时零售3.0时代：淘宝闪购携手品牌，以场景创新解锁增长新路径

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当“30分钟送达”从承诺变为日常，即时零售行业正经历一场以场景重构为核心的深度变革。CBNDATA联合淘宝闪购发布的《2025即时零售场景消费新图鉴》显示，中国即时零售市场规模预计在2025年突破万亿元大关，行业已从单纯追求配送速度的1.0、2.0阶段，迈向以全场景覆盖为特征的3.0时代。淘宝闪购通过创新IP运营与跨生态合作，联合可口可乐、李锦记、亿滋等品牌，构建起“内容种草-场景触发-即时履约”...

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Flash Sale Joins Hands with Brands to Unlock New Growth Paths with Scenario 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Huang指出，场景化触达能直接转化为生意增长；李锦记通过“闪购剧场”实现传统调味品与当代消费需求的新连接。随着生态整合能力持续提升，即时零售正在成为渗透大众生活的“一站式服务枢纽”，为品牌与用户构建更紧密的价值联结。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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