泡泡玛特300万聘请LV大佬，要革盲盒的命？

读商时代2025-12-12

这场“奢侈品巨头管理者与潮玩新贵”的跨界牵手，正值泡泡玛特冲刺高端化的关键节点，被市场解读为其突破增长瓶颈、链接奢侈品生态的核心战略落子。出品|读商时代责编|李晓燕谁能让泡泡玛特掏出300万港元年薪，只为一个不参与日常经营的非执行董事职位？答案是LVMH大中华区现任总裁吴越。这位一手搭建Dior美妆中国版图、带领70余个奢侈品牌深耕中国市场的“奢侈品教父”，突然空降潮玩圈，让外界嗅到了不一样的信号...

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