告别“渣渣辉”开卷泡泡玛特？贪玩游戏高调签约200+潮玩艺术家

母婴行业观察12-12

作者/玩具前沿今年11月27日，港股上市公司贪玩通过全资附属粒粒呀，一次性签下逾二百名潮玩艺术家的战略合作协议，为期五年。这是继今年9月获得加菲猫家族IP大中华区独家开发销售权后，贪玩在潮玩领域的又一次高调布局。显然，这家以游戏起家的企业，并不满足于在潮玩领域做浅尝辄止的玩家。不同于传统潮玩企业遵循“签约艺术家-孵化IP-商业变现”的路径，贪玩的打法直接命中要害。签约的200余名艺术家涵盖头部、中...

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