AI流量争夺战打响，玩家们如何破局求胜？

孟永辉2025-12-11

前有腾讯混元大模型改名，后有阿里千问月活用户突破3000万，AI的确定性，开始变得越来越清晰。从另外一个视角来看，头部玩家们的AI应用受到如此多的追求，更加彰显出来的是，整个市场对于AI应用的强大需求。可以说，现在的AI应用，如同过往的社交、短视频一样，正在成为玩家们获取流量的新入口。随着越来越多的玩家们的加入，特别是当玩家们开始将AI应用的能力不断地丰富与完善，我们或许将会在AI应用上，重新看到...

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win?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"TCEHY":1.62,"HBBD.SI":0.6,"ALBmain":0.6,"BABA":1.64,"09988":1.64,"00700":1.62},"content_text":"前有腾讯混元大模型改名，后有阿里千问月活用户突破3000万，AI的确定性，开始变得越来越清晰。从另外一个视角来看，头部玩家们的AI应用受到如此多的追求，更加彰显出来的是，整个市场对于AI应用的强大需求。可以说，现在的AI应用，如同过往的社交、短视频一样，正在成为玩家们获取流量的新入口。随着越来越多的玩家们的加入，特别是当玩家们开始将AI应用的能力不断地丰富与完善，我们或许将会在AI应用上，重新看到新一轮的流量争夺战。AI应用固然可以让玩家们获得新的流量，但是，它的最大的功能和作用，或许并不仅仅只是在于流量本身，而是在于流量获取之后所衍生而来的产业新应用。当越来越多的玩家们开始将关注的焦点聚焦在AI应用上，我们或许需要更多地去思考AI如何更好地满足C端流量的需求，AI如何更好地发挥出自身的功能和作用，AI如何才能更好地形成自身的能力生态圈。对于这些问题的思考，不仅将会影响到玩家们在C端的成败，同样还会影响到AI对于产业的深度影响与改造。AI能力需要更多地开放给C端用户以往，谈及大模型，很多人会将其与AI聊天联系在一起。无论是ChatGPT，还是deepseek，几乎都是遵循这样一种逻辑。诚然，这样一种方式的确可以较为快速且便捷地解决用户的需求，满足他们对于AI的能力的需要。然而，随着AI的竞争进入到全新的阶段，特别是它作为一种流量的新入口，开始被推到的台前，我们需要更多地思考的是，它不应该仅仅只是简单的聊天对话，而是需要给它分配更多的能力，以满足C端用户多样化的需求。正是在这样一种逻辑的影响之下，我们看到了越来越多的玩家们开始为AI应用开放更多的功能，实现更多的能力，AI开始变得越来越智能。从某种意义上来讲，AI能力的每一次开放，其实都是一次提升C端用户规模和优化C端用户体验，并以此来提升C端用户留存的过程。然而，仅仅只是这些还不够，我们还需要将AI应用的能力更多地开放给C端用户。只有这样，AI应用才不仅仅只是一个小众化的存在，而是深入到了C端用户工作、生活和学习的方方面面，并且真正可以给他们带来效率的提升、体验的优化的存在。只有这样，AI才能真正成为一种全新的基础设施，才能真正取代互联网，成为C端流量的新的聚集地。从这样一个角度来看，玩家们对于AI应用的能力的建设与开发，才是决定它们在流量竞争进入到白热化的阶段成败的关键所在。对于AI应用能力的持续开发与拓展，才是决定它们能否在这样一场全新的C端流量争夺战当中获胜的关键。AI应用需要持续不断地提升技术壁垒虽然现在已经过了“千模大战“的阶段，但是，现在的AI应用依然还在不断地在不同的玩家们身上出现。可以说，现在的AI应用，业已成为了每一个玩家们的标配，业已成为了每一个玩家们必然会布局的重要方面。一方面，玩家们对于AI应用的深入布局，让我们看到了它业已成为了一种标配和基础设施；另外一方面，玩家们对于AI应用的布局，让我们看到了AI应用不再是一个门槛很高的存在。在这种情况下，我们需要关注的，并不是哪个玩家们投身到了AI应用的浪潮里，而是需要更多地去思考如何从如此多的AI应用当中脱颖而出。说到底，玩家们还是需要不断地提升AI应用的技术壁垒，不断地用技术和功能和优势来赢得市场。从当下玩家们的布局来看，越来越多的玩家们开始深入到AI应用的内在，开始由内而外地来提升自身在AI应用上的优势。可以说，当AI应用开始成为了一种标配，真正考验玩家们的，将不再是是否有AI应用，而是考验玩家们的AI应用在技术上有哪些领先之处。对于玩家们而言，如何优化自身的算法，如何优化自身的底层算力，或许才是进一步拉开自身与其他玩家们差距的关键。AI应用需要与行业、场景产生更多的“化学反应”现在的AI，无论是在内容创作方面，还是在信息搜索方面，乃至是在线下的实际场景当中，都在持续不断地落地和应用。AI应用，一方面满足了C端用户对于行业的新需求，另外一方面也极大地提升了产业的迭代、更新的速度和频率。然而，虽然AI应用业已与很多的场景、行业产生了联系，但是，这样一种应用还远远没有达到互联网的成熟度。正是因为，当AI的发展开始进入到全新阶段，玩家们应该思考的，或许并不仅仅只是将AI应用到具体行业、场景当中的问题，而是需要思考如何通过将AI应用到行业、场景当中，实现AI与行业、场景产生“化学反应”的问题。需要明确的是，这里的“化学反应”，更多地是指AI与具体的行业、场景产生结合，孪生出了新的商业模式，并且最终走出了一条可持续的发展道路。因此，对于任何一个想要在这样一个阶段有所作为的玩家们而言，如何让AI与更多的场景、行业孪生出一套完整且可持续的商业模式，并以这样一种商业模式来支撑自身的发展，才是保证它们可以继续获得发展的关键所在。当AI的应用和进化有了商业的支撑，它的发展才能真正进入到一个全新的阶段。AI应用需要跳出互联网式的怪圈当AI时代来临，特别是它开始表现出与互联网的不同点，我们需要更多地看到的是，AI与互联网其实是有着本质的区别的。如果我们将互联网时代看成是一个以消费端为主导的消费互联网时代的话，那么，AI时代则是一个以产业端为主导的产业互联网时代。因此，当AI的发展和进化进入到新周期，我们需要更多地思考的是，如何让AI应用跳出互联网式的怪圈。欲要实现这一点，笔者认为，最为重要的一点，还是需要玩家们将AI更多地落地到产业之中，更多地用AI给产业本身带来一场全面的进化。说到底，我们还是要避免AI应用仅仅只是为了延续互联网式的商业模式的做法，通过打造属于AI的全新的商业模式，从而来找到更多新的发展的可能性。从这样一个角度来看，当下AI对于传统产业、互联网产业的结合，仅仅只是一个开始，未来，它需要做的是与虚拟产业、实体产业实现深度融合，需要做的是打造一套属于自身的有别于互联网时代的全新的商业模式。当玩家们真正找到了适合自己，并且有别于互联网式的商业模式，它的发展才能真正跳出互联网的怪圈，才能真正找到一条适合自身的发展道路。那么，究竟什么样的商业模式才是适合AI的商业模式呢？笔者认为，虚实结合、数实融合的商业模式，打破了平台和中心的界限，实现了供求两端的无缝对接的全新的商业模式，才是真正适合AI的全新的商业模式。只有这样，AI的发展才能真正进入到一个全新的阶段，才能真正彻底摆脱互联网的牵绊。结论当越来越多的玩家们开始入局AI应用，一场全新的流量争夺战，开始拉开了战幕。透过它，一方面，我们看到了C端流量对于AI的旺盛的需求；另外一方面，我们看到了AI正在成为了玩家们新的角斗场。然而，经历了互联网时代的洗礼，我们同样看到的是，AI应当走出一条属于自己特色的新路子，而非仅仅只是对互联网模式进行简单地复制。持续不断地为AI赋予更多新的能力，不断地提升AI的技术壁垒，不断地加大AI与产业、场景的深度融合，不断地跳出互联网式的怪圈，才是保证在这样一场全新战役里获胜的关键。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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