韩国进口电动车市场格局剧变：比亚迪崛起德国巨头下滑

智车派12-12 12:56

【智车派新闻】根据韩国进口汽车协会（KAIDA）的数据，韩国进口电动车市场在2025年正经历一场深刻的洗牌。以比亚迪（BYD）和极星（Polestar）为代表的新势力强势崛起，而梅赛德斯-奔驰、宝马等传统德国豪强则销量大幅下滑，市场格局被重塑。比亚迪汽车据智车派了解，中国品牌比亚迪的表现最为抢眼。今年1月至11月，其累计销量达到4955辆，从3月份仅售出10辆到11月单月售出1164辆，实现了惊人...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212130117a443f4e1&s=b><strong>智车派</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【智车派新闻】根据韩国进口汽车协会（KAIDA）的数据，韩国进口电动车市场在2025年正经历一场深刻的洗牌。以比亚迪（BYD）和极星（Polestar）为代表的新势力强势崛起，而梅赛德斯-奔驰、宝马等传统德国豪强则销量大幅下滑，市场格局被重塑。比亚迪汽车据智车派了解，中国品牌比亚迪的表现最为抢眼。今年1月至11月，其累计销量达到4955辆，从3月份仅售出10辆到11月单月售出1164辆，实现了惊人...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251212130117a443f4e1&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0259732245.USD","symbol_name":"EASTSPRING INVESTMENTS DRAGON PEACOCK 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decline","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"09868":0.9,"HYDD.SI":0.6,"01211":1.95,"00175":0.9,"002594":1.95,"BYDDY":1.95},"content_text":"【智车派新闻】根据韩国进口汽车协会（KAIDA）的数据，韩国进口电动车市场在2025年正经历一场深刻的洗牌。以比亚迪（BYD）和极星（Polestar）为代表的新势力强势崛起，而梅赛德斯-奔驰、宝马等传统德国豪强则销量大幅下滑，市场格局被重塑。比亚迪汽车据智车派了解，中国品牌比亚迪的表现最为抢眼。今年1月至11月，其累计销量达到4955辆，从3月份仅售出10辆到11月单月售出1164辆，实现了惊人的飞跃。预计全年销量将突破5000辆。其成功的关键在于核心部件的垂直整合带来的成本优势。例如，其主力SUV车型“海狮07”（Sealion 7）售价为4490万韩元，比同级别的特斯拉Model Y（约5299万韩元）便宜近1000万韩元。另一款热销车型“ATTO 3”（元PLUS）在获得补贴后，价格可进入2000万韩元区间。瑞典品牌极星凭借独特的设计和高端的品牌定位也实现了高速增长。今年累计销量达2884辆，是去年同期的6倍以上。其热门车型极星4目前提车需等待3个月以上，公司已为明年1月额外争取了超过1000辆的配额。此外，保时捷的电动车销量也增长迅猛，从去年同期的915辆增至3116辆，主要得益于Taycan和今年新推出的电动Macan的强劲表现。相比之下，德国“三驾马车”的表现不尽如人意。梅赛德斯-奔驰的电动车销量从去年同期的4408辆锐减至1890辆，旗下EQA、EQB、EQE、EQS等主力车型销量同比暴跌50%至70%不等。分析认为，这与去年发生的电动车火灾事故后消费者信心受挫有关；宝马的销量也同比下降11%，至5316辆，其i4和iX3等车型销量显著下滑；奥迪虽然销量同比增长至4352辆，但在德国品牌中，其市场排名已被比亚迪超越，跌出前三。业界预测，随着更多中国品牌入场，市场竞争将白热化。中国吉利汽车旗下的高端电动车品牌“极氪”（Zeekr）已于近期与韩国四家经销商签约，计划明年在首尔等首都圈建立展厅并正式销售。有“中国特斯拉”之称的小鹏汽车（Xpeng）也已成立韩国法人，目标是在明年推出中型SUV 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韩国进口电动车市场格局剧变：比亚迪崛起 德国巨头下滑

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韩国进口电动车市场格局剧变：比亚迪崛起德国巨头下滑