人均60！海底捞变身迷你捞，盯上打工人的工作餐

红餐网2025-12-11

近期海底捞加码布局一人食，在南京部分门店试点推出工作日午餐迷你捞。据“海底捞火锅（江苏）”小红书账号，迷你捞主打“小份菜+旋风小锅”的形式，其中小份菜分量大概是半份菜的一半，涵盖肥牛卷、羊排卷、毛肚等二十多款菜品；小份锅底则提供番茄、麻辣、菌汤等多种口味的单锅或双拼组合选择。据海底捞介绍，小份菜还可叠加大学生6.9折优惠，人均60即可吃饱吃好。△图片来源：海底捞火锅（江苏）小红书账号截图另外为了...

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Haidilao transforms into a mini fish, focusing on the working meals of migrant workers","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06862":1.5},"content_text":"近期海底捞加码布局一人食，在南京部分门店试点推出工作日午餐迷你捞。据“海底捞火锅（江苏）”小红书账号，迷你捞主打“小份菜+旋风小锅”的形式，其中小份菜分量大概是半份菜的一半，涵盖肥牛卷、羊排卷、毛肚等二十多款菜品；小份锅底则提供番茄、麻辣、菌汤等多种口味的单锅或双拼组合选择。据海底捞介绍，小份菜还可叠加大学生6.9折优惠，人均60即可吃饱吃好。△图片来源：海底捞火锅（江苏）小红书账号截图另外为了满足工作日快速用餐和餐后无异味需求，海底捞迷你捞还提供“海排净风，嗨吃无味道”，“18分钟内，午餐优先上”，“快速入座、快速用餐”三大保障。据了解，目前海底捞迷你捞已在南京大行宫科巷店、夫子庙茂业店、龙园西路店等12家门店上线，消费时间限定为工作日10:00-17:00。海底捞迷你捞一经推出，就获得不少消费者打卡好评，“亲测人均不到60吃到撑”“好有性价比”“和同事一起来吃很划算”。△图片来源：海底捞火锅（重庆）小红书账号截图实际上红餐网观察发现，不止南京，近期为布局一人食消费市场，海底捞已在全国多地上线小份菜服务。以重庆为例，据小红书账号“海底捞火锅（重庆）”，海底捞在重庆的11家门店推出“全周小份菜”，不同于南京迷你捞消费限时，重庆小份菜全天可提供，且价格同样实惠，低至3.8元起。此外，海底捞武汉的5家门店也推出了类似价格、分量的小份菜，主打用一份大菜的价格，吃到五六种不同风味，突出一人食的极致性价比，同样吸引不少消费者打卡。在红餐网看来，海底捞推小份菜布局一人食，是迎合当下消费趋势的具体表现。红餐产业研究院发布的《中国餐饮发展报告2025》指出，伴随人口结构变化，一人食消费已成为餐饮行业的新趋势。同时，消费者还愈发注重物有所值，倾向于选择价格更低但品质相近的产品或服务。海底捞在全国多地布局小份菜深耕一人食赛道，以实惠价格提供品质菜品，既顺应一人食浪潮，又契合了大众对高性价比的追求。未来海底捞还会在一人食上如何布局，红餐网将持续关注。作者：红餐网桂湘；编辑：李唐","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590514435","isCrawlerRequest":true}