这家物美超市悄然撤场！原址或迎宁波市区首家盒马鲜生直营店？

宁波晚报2025-12-11

近日，宁波海曙龙湖天街B1层的“超市档”正经历一场商业更迭。经营近2年的物美超市在11月下旬悄然撤场，目前原超市入口处围挡上新，引发业内猜测——盒马鲜生可能在此开设宁波首家直营店。现场拉起新围挡短暂经营2年后，这家物美超市悄然离场物美超市海曙龙湖天街店的离场颇为低调。11月上旬，该店曾发出纸质公告，称“因公司经营调整，将于2025年11月20日闭店停业。11月11日至11月20日期间，店内商品清仓...

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ACC","BK1521":"挪威政府全球养老基金持仓"},"translate_title":"This Wumart supermarket quietly withdrew! Original location or welcome the first Hema Fresh direct store in Ningbo?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"09988":1.86,"HBBD.SI":0.6,"ALBmain":0.6,"BABA":1.86},"content_text":"近日，宁波海曙龙湖天街B1层的“超市档”正经历一场商业更迭。经营近2年的物美超市在11月下旬悄然撤场，目前原超市入口处围挡上新，引发业内猜测——盒马鲜生可能在此开设宁波首家直营店。现场拉起新围挡短暂经营2年后，这家物美超市悄然离场物美超市海曙龙湖天街店的离场颇为低调。11月上旬，该店曾发出纸质公告，称“因公司经营调整，将于2025年11月20日闭店停业。11月11日至11月20日期间，店内商品清仓甩卖。”10来天后，这家物美超市随之闭店。对此，记者向海曙龙湖天街方面进行了核实，获悉目前物美超市确实已经提前撤场，关于闭店后商品退换货、储值卡、会员积分兑换以及其他事项的处理，可前往海曙龙湖天街会员服务中心进行处理。物美超市海曙龙湖天街店开业时颇受关注。2023年6月30日，作为海曙龙湖天街店的主力店之一，同时也是海曙区首家物美超市，其开业微博热点关注人次突破727万人次，现场人气火爆。从店型看，该超市属于中型门店，经营面积约5000平方米。不过此后，这家物美超市的人气一直较为寡淡。在物美着重转型的“胖改清单”中，也始终并未出现这家物美超市。物美超市在宁波市场的调整并非孤例。2025年8月29日，物美超市余姚万达店正式闭店，结束了10多年的经营；而在2023年10月20日，物美北仑银泰店也停止营业，该店营业面积超10000平方米，闭店时已运营8年。物美超市在宁波的布局主要以区（县、市）为主。截至目前，除已关闭的海曙龙湖天街店和余姚万达店外，仅剩位于宁海的物美西子国际店和位于镇海的物美1902万科广场店2家门店。原址或迎宁波市区首家盒马鲜生直营店？值得一提的是，在原物美超市入口处，新围挡已经拉起。目前，物业管理方和未来商户尚未正式公布具体规划。不过记者注意到，新围挡的靛蓝底色和颇具辨识度的河马造型，使得其尽管称“盲盒即将揭晓”，社交平台上已猜测四起，网友们纷纷笃定“海曙龙湖是要开盒马了吗”’、“这个围挡好像没有一点悬念”。记者随后向物业管理方求证，海曙龙湖天街表示新入场的确实是超市业态，预计将于明年春季开业。目前尚不方便公布更具体的品牌与规划。业内观察人士指出，从位置和商业布局来看，盒马鲜生主力店的可能性很大。如果属实，这将是盒马在宁波的首家直营门店。盒马对宁波市场的野心早已显现。2025年8月29日，盒马旗下“超盒算NB”在宁波主城区三店同开，分别位于鄞州保利悠悦汇、海曙龙湖天街和鄞州宝龙广场。单店营业面积均超700平方米，自有品牌占比超60%。“超盒算NB”是盒马旗下的硬折扣店品牌，主打低价高频刚需商品。这三家新店的开业，是盒马NB首次进入宁波主城区。更值得关注的是，2025年6月，慈溪首家盒马鲜生在慈溪环创爱琴海购物中心开业。这家门店由杭州盒马网络科技有限公司直接运营，而非由三江购物旗下的公司运营。盒马在宁波的扩张战略伴随着运营主体的变化。此前，宁波本土零售巨头三江购物公告称，其与阿里巴巴旗下盒马的业务合作协议将于2026年3月31日到期后不再续签。这意味着，三江购物与盒马十年的合作即将落幕。目前宁波主城区的7家盒马鲜生门店均由三江购物全资子公司浙江浙海华地网络科技有限公司运营。合作终止后，这些门店的未来去向尚未明确。来源 宁波晚报 记者 史娓超","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590511709","isCrawlerRequest":true}