海底捞“不务正业”推海鲜大排档，客单价80-100元能否俘获年轻人？

ITBEAR科技资讯2025-12-12

餐饮行业持续承压之际，海底捞正加速布局多元化业务版图。这家以川味火锅起家的连锁品牌，近期将触角伸向海鲜大排档领域，在浙江、湖北、安徽等地设立围挡，广州首店即将开业。这一动作标志着其从传统火锅向细分市场的又一次战略延伸。与传统川味火锅以麻辣锅底和红肉涮煮为核心不同，海鲜大排档主打现捞现切的海鲜产品，明档水产池成为标配。这类业态在南方市场已形成成熟模式，以福建朱富贵、广州粤陈记为代表的品牌，通过平价...

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