外卖大战刚打完，大厂新一轮“烧钱抢市场”又来了

36氪12-09

2025年年底，大厂AI眼镜战事焦灼。继百度、阿里夸克发布眼镜产品后，理想汽车也在12月3号晚发布了AI眼镜Livis。为了抢占市场，理想眼镜没有和其他厂商一样采用预售方式，而是直接发货，把带蔡司镜片的AI眼镜打到最低的1699元。一位理想内部人士向“智能涌现”表示，发布会后不到2小时，“（产品）断货了，备货基本卖光”。理想AI眼镜 Livis除了这些明牌上场的大厂，还有更多潜藏在水下...

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