“暖经济”来了：火锅店客流上升，暖饮销量大增

第一财经2025-12-09

近日，受寒潮影响，全国多地气温创下半年来新低。随着寒意渐浓，走在大街小巷，各类主打“温暖”元素的消费场景随处可见。火锅、热奶茶成为消费者的冬季餐饮首选，“暖经济”持续升温，点燃冬季消费市场活力。火锅消费成冬日餐饮主角美团、大众点评数据显示，入冬以来，火锅、烧烤等餐饮“暖消费”需求升温，其中，火锅店餐饮堂食线上交易额位居全品类第一，持续占据餐饮消费热点。美团“火锅季”开启以来，平台上的相关主题团购...

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