小米高层曝多人职务调整，涉手机、汽车、大家电等，有经销商称空调现“压仓”

红星资本局2025-12-09

红星资本局12月9日消息，近期小米出现一系列人事调整。　　最新调整涉及小米中国区的手机、汽车、大家电等核心运营类岗位。据界面新闻报道，原销售运营一部总经理一职由小米集团高级副总裁、中国区总裁王晓雁兼任；任命江苏分公司总经理郭金保担任销售运营二部总经理，向王晓雁汇报，同时郭金保继续兼任江苏分公司总经理。　　原小米汽车部销交服部总经理张健任新零售部总经理，向王晓雁汇报，汽车销交服部总经理由夏志国担任，...

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pressure\"","themeId":"bea007886f4d873809f5bbd0a5009edd","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"XIACY":1.96,"01810":1.96,"MIUmain":0.6,"HXXD.SI":0.6},"content_text":"红星资本局12月9日消息，近期小米出现一系列人事调整。　　最新调整涉及小米中国区的手机、汽车、大家电等核心运营类岗位。据界面新闻报道，原销售运营一部总经理一职由小米集团高级副总裁、中国区总裁王晓雁兼任；任命江苏分公司总经理郭金保担任销售运营二部总经理，向王晓雁汇报，同时郭金保继续兼任江苏分公司总经理。　　原小米汽车部销交服部总经理张健任新零售部总经理，向王晓雁汇报，汽车销交服部总经理由夏志国担任，同时夏志国继续兼任汽车销交服部销售运营部总经理；任命何俊伶担任甘青宁分公司总经理，向王晓雁汇报。　　部分知情人士表示，此次的调整跟小米近期中国区业绩“承压”有关，可以理解为王晓雁亲自下场抓业绩。某小米头部经销商表示，受外部环境影响，小米近期开始出现汽车、手机、大家电订单增长放缓的情况，其中不少同行出现空调“压仓”的情况，部分经销商不得不低价向二级市场转卖回收资金，小米面临库存压力。　　此前11月20日，小米集团公关部发生人事变动，公关部总经理王化被任命为武汉区域总部综合管理部总经理，向武汉区域总部总经理王扉汇报。同时，集团战略市场部副总经理兼集团董事长特别助理徐洁云将兼任集团公关部总经理，向集团副总裁、CMO、集团战略市场部总经理许斐汇报。　　小米业绩方面，第三季度，小米集团智能电动汽车及AI等创新业务分部收入290亿元，同比增长超199.2%。其中，智能电动汽车收入283亿元，其他相关收入7亿元。智能电动汽车及AI等创新业务分部首次实现单季度经营盈利，经营收益达7亿元。　　小米集团在三季报中提到，智能电动汽车收入增长主要是由于汽车交付量及ASP（平均销售价格）均有所增加。汽车交付量由2024年第三季度的3.98万辆增至2025年第三季度的10.88万辆。　　传统业务仍是小米集团收入增长的核心，但相较于汽车业务的高增长，传统业务收入承压，增速明显放缓。第三季度，手机×AIoT分部收入占总收入的74.4%，为841.1亿元，同比增长1.6%，上年同期增速则为16.8%。　　聚焦手机业务，第三季度小米集团智能手机收入460亿元，同比减少3.1%，主要是由于智能手机ASP下降，由2024年第三季度的每部1102.2元降至2025年第三季度的每部1062.8元。　　12月9日，截至发稿，小米集团报41.5港元/股，跌2.54%，市值为1.08万亿港元。股价相较于近期61.45港元的高点，已下跌超30%。（文章来源：红星资本局）","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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