11月中国常青游戏变天？腾讯“吃鸡”让出榜二，《明日方舟》《三战》“杀入”前十

时代财经2025-12-10

编者按：为全面了解中国常青游戏的整体表现与市场格局，时代财经推出“中国常青游戏榜”系列。该系列聚焦于国产游戏，旨在挖掘那些为中国游戏行业树立标杆的常青产品，剖析其背后的成功因素，并探讨它们对中国游戏市场格局的深远影响。　　在版号常态化发放的今天，真正能够持续盈利的，并非雨后春笋般涌现的新游戏，而是那些早已穿越周期、稳健运营超过三年的常青产品。　　时代财经以上线3年以上且iOS端预估收入跻身中国地区...

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Tencent's \"Eating Chicken\" gave up the second list, and \"Arknights\" and \"Three Wars\" \"reached\" the top ten","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00700":1.95,"HTCD.SI":0.6,"TCHmain":0.6,"TCEHY":1.95,"09999":1.88,"NTES":1.88},"content_text":"编者按：为全面了解中国常青游戏的整体表现与市场格局，时代财经推出“中国常青游戏榜”系列。该系列聚焦于国产游戏，旨在挖掘那些为中国游戏行业树立标杆的常青产品，剖析其背后的成功因素，并探讨它们对中国游戏市场格局的深远影响。　　在版号常态化发放的今天，真正能够持续盈利的，并非雨后春笋般涌现的新游戏，而是那些早已穿越周期、稳健运营超过三年的常青产品。　　时代财经以上线3年以上且iOS端预估收入跻身中国地区Top50为筛选标准，统计并发布《2025年11月中国常青游戏榜》（下称“《常青榜》”）；同时以上线1年至3年且iOS端预估收入跻身中国地区Top50为标准，统计并发布《2025年11月中国潜力常青游戏榜》（下称“《潜力常青榜》”）。　　据统计，11月份共有《王者荣耀》《金铲铲之战》《和平精英》等29款游戏入围《常青榜》，数量较10月份减少2款；同时，《三角洲行动》《地下城与勇士：起源》《无尽冬日》等12款游戏入围《潜力常青榜》，数量较10月份增加2款。 　　据时代财经统计，上榜《常青榜》的29款游戏2025年11月iOS端预估收入累计约达4.52亿美元，以中国外汇交易中心12月9日11:40披露的人民币兑美元成交价7.0689计算，约合人民币31.96亿元；其中11款游戏iOS端预估收入超过1000万美元（约为7068.9万元）。　　具体来看，腾讯（00700.HK）、网易（NTES；09999.HK）两大游戏厂商在《常青榜》中仍然占据C位，分别有12款、7款游戏上榜，分别占比入围总数的41.38%、24.14%，合计超过60%。　　其中，腾讯旗下《王者荣耀》延续了强劲的吸金表现，11月中国地区iOS端预估收入高达1.33亿美元（约为9.4亿元）；《金铲铲之战》11月以3704.94万美元（约为2.62亿元）的中国地区iOS端预估收入反超《和平精英（即“吃鸡”）》，位列第二；《和平精英》下滑至第三，11月中国地区iOS端预估收入为3326.69万美元（约为2.35亿元）。　　而网易旗下《梦幻西游》11月中国地区iOS端预估收入为3325.25万美元（约为2.35亿元），以微弱劣势位居第四。其后，腾讯旗下的《英雄联盟手游》《穿越火线手游》《火影忍者》3款手游位居第五至第七位，11月中国地区iOS端预估收入分别为2623.63万美元（约为1.85亿元）、1759.36万美元（约为1.24亿元）、1606.70万美元（约为1.14亿元）。　　值得注意的是，鹰角网络的《明日方舟》和灵犀互娱的《三国志·战略版》（下称“《三战》”）时隔多月再度“杀入”榜单前十，分列第八和第九位；而米哈游的《原神》本次表现不佳，跌出前十，仅位列第16位。　　互联网产业分析师张书乐对时代财经表示，二游风格的策略游戏《明日方舟》和历史题材策略游戏《三国志·战略版》，本质上分属两个赛道。而此类策略游戏一旦站住脚，就容易实现常青。流水增加往往是版本更新，带来新的人物、武将、任务，让玩家活跃度提高。　　“《明日方舟》的卖点是二次元和罗德岛探索，这都是二次元粉丝很关注的表情，这让其和其他策略游戏形成了一定差异化。至于《三国志·战略版》，有光荣授权，背靠光荣原滋原味的《三国志》、对历史故事的深度精准把控、人物立绘的丰富饱满，都对三国迷有极强的粘合性。这都让这两款游戏，尽管玩法不‘清奇’，但画风在国内显得很‘清奇’。”张书乐接着说道。　　另一方面，据时代财经梳理，与常青游戏数量减少不同的是，潜力常青游戏数量今年11月环比增加了2款至12款。这12款游戏中国地区iOS端预估收入累计达到2.38亿美元（约为16.8亿元），其中5款游戏iOS端预估收入超过1000万美元。　　具体来看，位居《潜力常青榜》前三的游戏为《三角洲行动》《地下城与勇士：起源》《无尽冬日》，11月中国地区iOS端预估收入分别为7335.46万美元（约为5.19亿元）、4958.09万美元（约为3.5亿元）、4592.86万美元（约为3.25亿元）。　　这三款手游面世尚不满两年，预估收入却已力压多款老牌常青产品，有望向《常青榜》发起冲击。　　在张书乐看来，《三角洲行动》和《无尽冬日》各占一个品类的首发优势，并实现了快速登顶。在游戏品类中，能快速登顶的垂类新玩法，往往具有经久不衰的魅力，总会被模仿，但总难以超越，其常青的可能性极大。（文章来源：时代财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590304183","isCrawlerRequest":true}