银行年末揽储策略调整利率市场化改革向深

市场资讯2025-12-10

来源：经济参考报临近年末，银行业传统揽储活动如期而至，但与往年相比，2026年揽储“开门红”氛围不似往年“火热”——整体筹备节奏虽有提前，但在净息差持续承压背景下，银行业揽储策略正在发生调整：主要商业银行继续引导中长期存款利率下行，逐步缩减高成本存款产品规模；与此同时，部分中小银行为应对阶段性考核压力，仍选择通过有限度的利率上浮和营销活动吸引资金。业内分析指出，当前“整体下行、局部上调”的差异化...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251210101938a43ee8b9&s=b><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>来源：经济参考报临近年末，银行业传统揽储活动如期而至，但与往年相比，2026年揽储“开门红”氛围不似往年“火热”——整体筹备节奏虽有提前，但在净息差持续承压背景下，银行业揽储策略正在发生调整：主要商业银行继续引导中长期存款利率下行，逐步缩减高成本存款产品规模；与此同时，部分中小银行为应对阶段性考核压力，仍选择通过有限度的利率上浮和营销活动吸引资金。业内分析指出，当前“整体下行、局部上调”的差异化...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251210101938a43ee8b9&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0348825331.USD","symbol_name":"ALLIANZ CHINA EQUITY \"A\" (USD) 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reform","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01398":0.9,"03143":0.6},"content_text":"来源：经济参考报临近年末，银行业传统揽储活动如期而至，但与往年相比，2026年揽储“开门红”氛围不似往年“火热”——整体筹备节奏虽有提前，但在净息差持续承压背景下，银行业揽储策略正在发生调整：主要商业银行继续引导中长期存款利率下行，逐步缩减高成本存款产品规模；与此同时，部分中小银行为应对阶段性考核压力，仍选择通过有限度的利率上浮和营销活动吸引资金。业内分析指出，当前“整体下行、局部上调”的差异化格局，正是存款利率市场化改革持续深化、银行定价自主性增强的体现。一方面，银行业净息差已处于历史低位，进一步大幅让利空间有限；另一方面，监管部门持续引导银行规范存款竞争，遏制非理性揽储行为，因此今年“开门红”更注重业务发展的可持续性，而非单纯追求存款规模的短期增长。大型银行的举措具有鲜明的风向标意义，记者登录各国有大行官方APP及手机银行查询时发现，过去被誉为“揽储利器”的5年期大额存单均从在售列表中移除，部分银行中长期大额存单门槛大幅提升。以工行为例，该行正在发售的2025年第四期3年期个人大额存单，起步门槛标注为“100万元起存”，而年利率仅为1.55%。而最新的工行三年期定存产品年利率，标注为“年利率最高可至1.55%”，定存的起步门槛却仅为50元。此外，工行调整后的5年期整存整取年利率为1.30%，3年期为1.25%，均处于市场低位。这一系列动作被业界普遍解读为商业银行主动压降负债成本、稳定净息差的关键举措。数据显示，三季度末商业银行净息差平均值已降至1.42%，其中国有大型商业银行仅为1.31%，在所有类型银行中处于最低水平。招联首席研究员董希淼表示，息差的持续收窄，迫使资产规模大、客户基础广的大型银行率先“踩刹车”，以减少对高成本存款的依赖。战略重心正悄然转变，从以往对存款规模的单纯追逐，转向通过财富管理、综合金融服务来提升客户粘性和中间业务收入，构建更可持续的盈利模式。尽管中小银行存款利率仍普遍高于国有大行，但跟随大势下调仍是主流选择。据不完全统计，仅12月以来，就有河南范县德商村镇银行、内黄兴福村镇银行、乌鲁木齐农商银行、宁陵德商村镇银行等多家机构宣布下调定期存款利率，调整幅度多在0.08至0.1个百分点之间。不过也有部分中小银行在年末冲刺阶段“逆流而上”。例如，湖北银行推出了结合利率上浮与多重好礼的“存款享好礼”活动，新老客户均可通过存入定期存款或推荐新资金获得实物奖励。日照银行等机构则提供了微信立减金或综合积分作为资产提升的奖励。这些策略往往通过设定起存金额门槛，精准吸引对价格敏感且有一定资金实力的客户。“这种‘整体下行、局部上调’的复杂局面，恰恰印证了存款利率市场化调节机制正在发挥作用。”董希淼表示，不同银行的业务发展定位、资产负债结构、市场营销策略不同，存款利率调整的节奏和力度自然存在差异，这正是市场机制趋于成熟的体现。苏商银行特约研究员薛洪言认为，部分中小银行上调存款利率主要是短期现实压力驱动下的策略性举措，核心动因是为应对特定时点的考核与揽储压力，通过设定起存门槛等方式精准吸引存款，以弥补自身在品牌与渠道上的相对劣势。他强调，这仅是整体下行趋势中的有限波动，是中小银行为应对短期竞争而采取的“战术性”提价，无法改变其负债成本长期承压的根本格局，本质上是一种成本可控的营销行为，反映出中小银行在存款竞争中的差异化生存策略。业内普遍认为，银行存款利率的长期下行趋势难以改变。薛洪言预计，未来银行存款利率将呈现“整体长期下行，但路径有所分化”的趋势：国有大行因净息差处于低位，其利率调整将继续发挥政策导向作用，下行方向明确；中小银行则因个体情况差异，可能在某些阶段和区域出现利率波动或相对较高的产品，以此作为差异化竞争的手段。董希淼同样认为，未来商业银行或将继续下调存款利率，以进一步压降资金成本，减缓息差缩窄的压力。除了直接下调挂牌利率，银行还可以继续减少对存款的利息补贴以及利息之外的费用，进一步压降存款隐性成本。新浪声明：此消息系转载自新浪合作媒体，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。责任编辑：高佳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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银行年末揽储策略调整 利率市场化改革向深

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银行年末揽储策略调整利率市场化改革向深